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The holiday season is a busy and hectic time for everyone, but Natural Light has announced a way for people to hide away and find a few minutes of peace.
The beer brand revealed exclusively to USA TODAY that it will be introducing a new head-to-toe clothing line featuring prints of pegboards, tools, workbenches and other garage environments.
This clothing line includes three unique collections of shirts, pants, and coolies that hide cans of natural light.
- Tinker: Matching long sleeve t-shirts, pajama pants, and can coolies for the everyday DIY enthusiast. Tinkerer patterns consist of essential tools, glue, and hardware.
- Gear head: A can coolie featuring a custom camouflage pattern that includes a matching long sleeve t-shirt, pajama pants, lubricant, spare parts, and annoying metric sockets.
- Lawn Warrior: A can coolie featuring a matching long-sleeve T-shirt, pajama pants, and a custom camouflage pattern that includes push mowers, weed whackers, and other grass-kicking weapons.
“Garageflage was created for true holiday heroes”
The Garageflage line will be available for purchase starting November 13th at ShopBeerGear.com/Collections/Garageflage for $85 per bundle. From Black Friday to Cyber Monday, customers can get 15% off bundles.
“Dunky sweaters may be a seasonal staple, but Garageflage is made for true holiday heroes: those who fix, build and step up when it matters,” Kristin Stowe, head of marketing for the Busch Family and Anheuser-Busch’s Natural Family, said in a news release. “This collection is the perfect way to celebrate those who love the garage and solve life’s problems over a beer.”
Gabe Hauari is USA TODAY’s national trends news reporter. You can follow him at X @gabehauari Or email Gdhauari@gannett.com.
