Lexus’ SUVs are lagging behind competitors in terms of sales and aren’t even the most affordable models.
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- Lexus is the leader in luxury car sales.
- This Lexus model checks several boxes for thousands of American car buyers.
The luxury SUV vehicle segment offers spacious vehicles that come standard with comfortable comfort and the latest technology. Fortunately for Americans, there are several luxury brands that still offer affordable luxury SUV models. Some luxury cars outperform their rivals by thousands due to their features, affordability, and extensive list of standard features.
One Lexus SUV outperforms popular models from brands like BMW, Mercedes-Benz, and Buick.
What is the best-selling luxury car of 2025 so far? Here’s what you need to know.
Lexus RX is the most popular luxury car in 2025 (so far)
Lexus’ RX nameplate is a mid-size SUV model similar to the popular Toyota Highlander. The 2025 Lexus RX 350 starts at $50,575 and is available with front-wheel drive or all-wheel drive.
There are six trims, with the final configuration, F Sport Handling AWD, starting at $59,425.
The Lexus RX costs slightly more than the average new car price in America (about $50,000, according to CNBC). Based on its sales numbers, American car buyers are willing to buy a Lexus RX model over a more affordable luxury car like the smaller Lexus NX or Buick Envision. According to the company’s third quarter sales report, Lexus has sold 80,427 units of the luxury mid-sized SUV “RX” as of September 2025.
BMW, one of the most popular luxury brands on the market, sold 51,870 units of its luxury midsize SUV, the BMW X5, by 2025, according to its third quarter sales report. Lexus’ luxury midsize SUV outsold the Mercedes-Benz GLE and GLC, BMW X3, Cadillac Escalade and Audi Q5, according to luxury brands’ third-quarter sales report data.
Is the 2025 Lexus RX a good SUV to get?
There are several reasons why the Lexus RX is selling like hotcakes.
In terms of affordability, it’s one of the most affordable models in its particular segment, as the luxury model has a higher sticker price than the mainstream model. RX is also synonymous with reliability and longevity. Automotive research site iSeeCars.com lists Lexus as one of several brands with “a longer-than-average lifespan.”
The 2025 Lexus RX is powered by a 2.4-liter turbocharged four-cylinder engine that produces 275 horsepower and 317 pound-feet of torque. It boasts a fair amount of power for its size. This luxury midsize SUV gets 22 miles per gallon in the city and 49 miles per gallon on the highway. According to MotorTrend.com’s review of the vehicle, it not only has an attractive exterior design, but also an “upscale, high-tech interior.”
2025 Lexus RX standard equipment
- proximity keyless entry
- Lexus NuLuxe synthetic leather upholstery
- With front seat heater
- power liftgate
- indoor ambient lighting
The RX comes standard with a wealth of equipment that makes the SUV more convenient and more luxurious. Lexus offers value in a segment where cars under $55,000 are hard to find.
What Q3 luxury car sales tell us about the broader luxury car market in 2025
The Lexus RX may not be the most affordable luxury SUV on the market, but its starting price is on the lower end for a luxury midsize SUV. In fact, it’s more affordable than rivals from BMW, Mercedes-Benz, and Genesis. American car buyers are looking for reliable, value-oriented luxury models based on the high sales numbers of the Lexus RX and NX SUVs.
Since its founding in 1989, Lexus has established its own brand identity separate from Toyota. Although drivers will notice the obvious similarities in reliability, Lexus models feature a unique, upscale design language that appeals to thousands of drivers across the country.
As 2025 draws to a close, will the RX be dethroned as the best-selling luxury car of 2025?
