Kendrick Lamar could have done a Goat Super Bowl Show
Kendrick Lamar’s Super Bowl Halftime Show was incredible. Where does this rank among the best performances ever? Sykes says it’s there
- Bad Bunny is known for celebrating his Puerto Rican heritage.
- The selection of the league is seen as a strategic move to expand its international presence and fan base.
- While this decision may be controversial, the NFL focuses on long-term growth and economic opportunities.
By choosing Bad Bunny for the Super Bowl Halftime Show, you need to understand what the NFL has done. In other words, Really Understand.
The music artist recently completed what is described as a 31-day concert residency in Coriseo, Puerto Rico. Here’s how the event was explained by USA Today: “…31 shows in total – serving as a rest for fans during a time when social media feeds are overwhelmed by headlines about the massive deportation of Latinos in the US, reflecting President Donald Trump’s constant fear amid ongoing immigration crackdown.”
“The Bad Bunny show felt like a space for fans and Puerto Ricans to sing, dance, relax and bathe in their cultural pride.”
The NFL knows that Bad Bunny’s emphasis on Puerto Rican pride is likely to confuse people who like football, but don’t like the message of diversity. In fact, they may be dislike The message of diversity. The league knew this and didn’t bother.
When making the Super Bowl announcement, Bad Bunny wore a Pava, a traditional Puerto Rican hat. “What I feel is beyond myself,” he said in a statement shared by the NFL. “This is for my people, my culture and our history.”
“Bad Bunny represents the global energy and cultural vibrancy that defines today’s music scene. As one of the world’s most influential streaming artists, his unique ability to bridge genres, languages and audiences makes him an exciting and natural choice to win the Super Bowl halftime stage.
“I know that his dynamic performances, creative vision and deep connections with his fans provide an unforgettable experience that you’ll expect from this iconic cultural moment.”
Global energy. Cultural vibrancy. Bridging language. A cultural moment.
This is the opposite energy of what we see in this country now: ice attacks and harsh immigration policies. The New York Times reported that more immigrants will leave the United States than they will come here for the first time in decades.
I’ve covered this league for 30 years and still have the ability to shock. Usually, that shock is not a good thing. In this example, that’s true.
What exactly does the NFL do? The league has played a long game.
When Trump is not there and the NFL continues to try and become a truly international sport, it is banking the world. The NFL truly believes that American football can dominate globally. Who knows if that happens, but that’s what the league believes it can. Commissioner Roger Goodell recently said that there is one team, as the NFL’s goal is to host 16 international games in a season.
For the NFL, Bad Bunny is an investment in its international future.
To be clear, the NFL does not do this because of altruism. LOL. Furthermore, the NFL has not made this move. Because the league has a sincere belief that we all should live in a diverse world. LOL. The league’s main belief is diverse bank accounts. This is all about money and power.
It’s all true, and you know who cares about the league’s motivations, at least in this case? The NFL knows it will catch major hell from strong people against bad bunnies, and the league still made this decision. Suitable for the NFL.
So yes, you need to understand what the NFL did by choosing Bad Bunny as your Super Bowl halftime show. In other words, Really Understand.
The league uses its enormous power to drive a more diverse universe.
In other words, the NFL did the right thing at once.
