BMW introduces new Class IX3 SUVs to enhance the global EV presence

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BMW BMWG.DE removed the Neue Klasse IX3 Electric Sport Utility Vehicle on Friday.

The model will begin production at the end of the year and will be sold in Europe at a price of 68,900 euros ($80,700) in March 2026, but it is one of BMW’s great hopes in the global market for premium electric vehicles.

This is the first in a sequence of next-generation EV launches under the branding umbrella Neue Klasse, the car manufacturer, a new class of German.

By forming that push backbone, the IX3 ranges over 800km and can charge over 370km of power within 10 minutes.

“This represents an entirely new generation of models. It’s a massive leap that will shape the whole brand for years to come,” BMW CEO Oliver Gyps said at a showcase in Munich ahead of the official opening of the IAA Mobility Car Show.

Analysts at Deutsche Bank said BMW is targeting a recovery in market share with the launch of Neue Klasse in China.

“So Neue Klasse’s success in China requires careful balance laws. It requires adapting to the demands of local markets and implementing a pricing strategy that resonates with Chinese consumers,” they said in a recent memo.

($1 = 0.8542 Euro)

Reported by Christina Amann and Christoph Steitz. Edited by Ludwig Burger

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