Starbucks announces “Green Apron Service” to revive the experience
Starbucks has launched a nationwide “Green Apron Services” initiative with the aim of improving speed, personalization and hospitality in its 11,000 stores.
Cheddar
Some Starbucks customers can quickly select another item when ordering their favorite caffeinated drink.
The coffee chain, announced on Tuesday, September 2nd, will offer all coffee houses in the US and Canada with a new line of protein cold foam and protein lattes made from protein-fortified milk from September 29th.
Starbucks said in a news release that the latte and cold foam are 15-36 grams of protein (16 ounces) per grande, and that the drink is part of the company’s “strategy to promote innovation and modernize the menu.”
Customers can add protein cold foam to any cold drink, the company said, and the foam will be served in a variety of flavors, including new banana flavors, sugar-free vanilla and chocolate.
Additionally, customers can add protein boost milk to any beverage where milk is part of the recipe, including lattes, ice-shake espresso and coconut milk refreshes.
“When we return to Starbucks, we are focused on modernizing our menu with innovative, relevant and hype-worthy products that resonate with our customers,” Tressie Leiberman, Starbucks’ global chief brand officer, said in a news release. “Our new protein drinks take advantage of the growing consumer demand for protein in an innovative, premium and delicious way that only Starbucks can offer.”
The fall menu announced last week by Starbucks includes the return of the pumpkin spice latte
Starbucks’ Autumn 2025 menu became available last week, including the revival of the highly popular pumpkin spice latte.
The return of PSL, first introduced in 2003, has become an annual end-of-summer ritual since Starbucks introduced drinks. Over the past 20 years, customers have been looking forward to PSL’s return.
Starbucks’ most popular seasonal drinks – Available in hot, iced and blends, PSL is made with real pumpkin flavors, pumpkin-related spices (including cinnamon, nutmeg and cloves), Starbucks signature espresso and steamed milk. The drink is topped with whipped cream and pumpkin pie spices.
Also, Starbucks’ fall menu has revived favorites such as pumpkin cream cold brew, iced pumpkin cream chai and pecan crunch oatmill crate.
New Pecan Oatmilk Cortado on the menu and a new Italian sausage egg bite. Returned foods include pumpkin cream cheese muffins and raccoon cake pops.
Added earlier this year, Starbucks’ new style of coffee drinks, Cortado, is made with three wristlet shots of blonde espresso and steamed milk (the shots of the wristlet espresso are smaller and more concentrated than traditional ones). The current option is Brown Sugar Oat Milk Cortado.
Contributor: Mike Snyder, USA Today
Gabe Hauari is a national trending news reporter for USA Today. You can follow him with X @geuna Alternatively, email him at gdhauari@gannett.com.
