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- Sanders aims to make incontinence difficult by openly discussing his experiences and incorporating the product into his image.
- The advertising campaign follows Sanders’ surgery, where his bladder was removed and replaced by neospores.
- Sanders relies on managing post-surgery changes in his bathroom habits.
Coach Dion Sanders, a Colorado coach, performed his first ad for a modest adult diaper brand after removing his cancerous bladder in May.
But it’s not just Sanders’ latest sponsorship deal. Sanders is also seen in ads for blender eyewear, AFLAC insurance and California Almonds.
This is about his personal health.
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“I wasn’t kidding! I’m really dependent on @depend,” Sanders said on Instagram on Friday, August 22nd.
The ads show you the underwear packaging underneath Nike shoes.
The brand owned the company confirmed in July that USA Today Sports had a partnership with Sanders. Addiction is often associated with jokes about old age and the embarrassing issue of incontinence. But Sanders says he wants to remove shame from it by discussing it openly and combining it with his personal fashion.
“I’m sexy,” Sanders told retired NFL receiver Michael Irvin in an interview posted on July 28th.
Sanders said after bladder surgery, “I really rely on being dependent on myself. I can’t control my bladder.”
After his bladder was removed, a Neobradar was placed in place from his small intestine. It made a difference in the way he went to the bathroom. Sanders talked about it with Irvin.
“You have to push your stomach and force pee,” Sanders said. “When you feel like you have to go to pee, you need to pee, just like you can’t pee.
This product will help him deal with it.
“Not embarrassed at all!” addiction responded to Sanders on social media site X. “We are proud to help you stay in the game, Coach Prime.”
Sanders has recovered from cancer and is coaching his regular team this month. His team will hold a season at home against Georgia Tech on August 29th.
Follow Brent Schrotenboer @schrotenboer. Email: bscrhtenb@usatoday.com
