High NOON reminds me of vodka in Celsius energy drink cans
Noon recalled that vodka seltzer, misunderstood as a Celsius energy drink, was misunderstood because of a packaging error that could cause accidental alcohol intake.
Straight Arrow News
The news that some popular canned cocktails were mislabeled, with non-alcoholic energy drinks instantly comparing online to golden ticket searches like Willy Wonka.
Meanwhile, others raised concerns about the impact of confusion on people who are calm or refraining from alcohol.
According to the US Food and Drug Administration website, Heimoon issued a recall for the Beach Variety 12 Pack Vodka Seltzer on July 29 after several cans were incorrectly labeled as Celsius Astrovibe Sparkling Blue Las Edition drinks.
“The consumption of liquid in these cans will result in unintended alcohol intake,” Recall said.
Things to know about noon recall caused by cans of Celsius
Noon said some Celsius cans were accidentally filled with alcoholic drinks. The confusion came after a shared packaging supplier accidentally shipped empty celsius cans until midday, the company said.
The affected packs were sent to stores in Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia and Wisconsin between July 21st and July 23rd.
- Noon Beach Variety Pack (12 packs of 12 packs of 12 packs of 12 packs of ounces), lot codes include: L CCC 17JL25 14:00 to L CCC 17JL25 23:59 and L CCC 18JL25 00:00 to L CCC 18JL25 03:00
- Celsius Astro Vibe Sparkling Blue Laz Edition (12 Fluid Ounce Cans), lot code is as follows: L CCB 02JL25 2:55 In L CCB 02JL25 3:11
“We work with the FDA, retailers and distributors to actively manage recalls to ensure consumer safety and well-being.”
No illness has been reported so far in connection with the recall, according to noon.
Internet responds to celsius confusion at noon
Social media users responded quickly to the unusual blunder that caused the recall, and said many wanted to find the affected can for an unexpected sobriety break.
“This is a recall of what I want to leave,” one person wrote to Tiktok.
Others on X, former Twitter, rang out with the same emotion.
Some compared such findings to “Charlie and the Chocolate Factory.” The famous children’s series is based on a contest to find golden tickets to tour Willy Wonka’s factory.
Meanwhile, some people raised concerns about the possible effects that could be mixed with energy drinks and alcoholic drinks.
Contributor: Fernando Cervantes Jr., USA Today
Melina Kahn is a national trending reporter for USA Today. She can be contacted at melina.khan@usatoday.com.

