Economy-strung Americans cut down on beer and donuts
Beer company Molson Coors and donut giant Krispy Kreme have lowered annual revenue outlook.
Straight Arrow News
- Coors Light and Duradry released Dura Chill refrigerated deodorizer on July 29th.
- Rocky Mountain Breeze scented deodorizer is available only on the Coors Light website for $14.99.
- No, the deodorant is not made with real beer.
Coors Light Cold-Ativated Mountains has a whole new meaning for this latest product.
Coors Light and Duradry is a sustainable beauty product brand that launched Dura Chill Deodorant on July 29th. The deodorant is sold as “cold activation” and is intended to be stored in the fridge (next to the beer, of course). Deodorizers are available only for purchases from the Coors Light website for adults 21 and older.
According to the Coors Light website, similar to the design of the Dura Coors Light Can’s cold movement mountain, Dura Chill’s “cold activation package” can let people know that the stick is cold enough to apply.
Are you interested in breaking cold things? Here’s what we know about the new Coors Light Deodorant:
How does Dura smell like a deodorant? Does Coor’s Light Beer include?
It is said to be the scent of the rocky mountain wind. It is not made with Coor’s Light Beer.
Where can I get Duratil Deodorant?
Dura Chill is available only on the Coors Light website, but consumables are available last.
How much is Duratil Deodorant?
The 2.3oz stick from Dura Chill costs $14.99.
Gretacross is a national trend reporter for USA Today. Story ideas? Please email her gcross@usatoday.com.

