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Do I need to sign up for an Amazon Prime membership? Find out the best perks and some hidden benefits that come with being an Amazon Prime member.
Amazon Prime Day is almost there to us. This year’s event is twice as many as the previous event.
The four-day summer sales event officially opens at midnight PDT on Tuesday, July 8th and runs until Friday, July 11th. However, Prime members already had early access to more than 50% savings when they purchased.
This is Amazon’s 11th Prime Day event, and the e-commerce giant promises millions of transactions in over 35 categories, including electronics and kitchens, apparel and accessories.
Certain brands like Dyson, Philips Sonicare, Shark, and Goal Zero are already offering deals for events, and certain influencers are also beginning to remove deals for various products.
According to Adobe Analytics sales tracking data, online shoppers recorded a record $14.2 billion at the event last year, up 11% from 2023.
Here’s what you need to know about Prime Day events this summer:
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When will Amazon Prime Day start?
The sales event will begin on July 8th at 12am PDT/3am EDT.
How long will Amazon Prime Day last?
The event will run for four days until July 11th.
What items will be sold as part of Amazon Prime Day?
The early savings transactions available to customers include:
- Amazon Prime Video Trading: Prime members can choose from around 20 add-on subscription video channels, including Apple TV+, Cinemax, Paramount+ and Starz, starting at $0.99 per month for two months.
- Amazon Device Sales: Amazon says it offers the lowest prices ever on some Amazon devices, including the Blink Mini 2 2 pack, which includes the Ring Mini 2 2 pack and the Ring Battery Doorbell, as well as the Ring Battery Doorbell. Shoppers can save up to 50% with their Eero 6+ Mesh WiFi system, Fire HD 8 Plus tablet, Fire TV Omni Mini-LED series TV, Kindle Essentials Bundle and Ring Indoor Cam.
- Grocery Trading: Food, drinks and other grocery savings include up to 30% of Fritray products, up to 25% of Ferrero Rochar and Red Bull, and 20% of Nespresso Pods. Prime members also get free for three months without unlimited grocery delivery of $35 or more from Amazon Fresh, Whole Foods Market and other retailers and customers with registered EBT cards from Amazon Fresh, Whole Foods Market and other retailers and customers. The same goes for more convenient delivery and pickup options. For more information, please visit amazon.com/grocerysubscription.
Reader-approved Prime Day deals
Can I buy Amazon Prime Day without a membership?
Sales events are for Prime members only. Eligible shoppers can sign up for a 7-day trial for $1.99 prior to the event to take advantage of the event’s deal.
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How much is your Amazon Prime membership?
Amazon Prime costs $14.99 per month or $139 per year. Subscribe to Prime Video alone for $8.99 per month. Students and shoppers ages 18 to 24 can sign up for $7.49 a month or $69 a year.
Contributions: Rachel Cortez, Trisha East, Gabe Hauari
Mike Snyder is a reporter for the trending team at USA Today. You can follow him in the thread, send BlueSky, X with X and send him an email Bliss & @mikegsnider.bsky.social & @mikesnider &msnider@usatoday.com
Our team of savvy editors get all recommendations independently and manually. If you purchase through a link, the USA Today network may earn a fee. Prices were accurate at the time of publication, but may vary.

