Warning Signs for Fake NFL and Sports Products
Looking for jerseys and other NFL products? How to avoid cheap counterfeiting that will disappoint you rather than lose a big game.
Scripps News
- Federal officials seized more than 214,507 counterfeit sports items totaling $39.5 million.
- Philadelphia Eagles fans have experienced the highest frustration over counterfeit products.
NFL fans, beware. According to a research by Ingame.com, counterfeiting scams for NFL products have become more common.
The study analyzed 550,000 online conversations over the past year for all 32 NFL teams and monitored “heart-breaking debates” about fake knockoff products.
This year, federal officials seized almost $40 million with fake sports equipment, according to a February news release from the US immigration and customs enforcement agency.
“The rise of e-commerce has made it very easy for criminals to create fake websites, online markets and social media ads that offer only intentions and deceptive transactions to fraudulent sports fans.”
“That’s why partnerships with sports leagues such as the NFL are important in efforts to raise awareness about the dangers of counterfeit products and to help consumers make informed purchasing decisions.”
The study reveals that the NFL fanbase, where the victims of fake product fraud, were the most sacrificed.
Which teams top the charts?
Philadelphia Eagles fans have said that they rank among the top fan bases of scams in 41,660 online online conversations.
Eagles fans also have the highest percentage of negative emotions in these online conversations, with 38% expressing frustration and disappointment.
Other teams with a considerable chatter include the Kansas City Chiefs (28,442 conversations, 15% negative), the Dallas Cowboys (24,828 conversations, 18% negative), and the Pittsburgh Steelers (22,844 conversations, 16% negative).
The biggest victims of fake NFL product scams are these fanbases.
| team | Fake product conversation | Percentage of negative online conversations over the past 12 months |
| Philadelphia Eagles | 41,660 | 38% |
| Kansas City Chiefs | 28,442 | 15% |
| Dallas Cowboys | 24,828 | 18% |
| Pittsburgh Steelers | 22,844 | 16% |
| New York Giants | 20,540 | 14% |
| New York Jets | 19,516 | 13% |
| San Francisco 49ers | 19,060 | 12% |
| Cleveland Browns | 19,060 | 16% |
| Detroit Lions | 18,989 | 14% |
How to protect yourself from counterfeit products
According to the NFL, here are some tips for sports fans when purchasing:
- I only shop at trustworthy retailers.
- Be careful when shopping online. If the transaction seems too good, that’s probably true. Criminals often use legal product photos on their websites despite selling fraudulent products.
- Consumers should take caution before purchasing expensive items from unfamiliar online sellers. When you purchase items from an authorized dealer, a reputable source of quality products, we ensure that your transactions are secure and your concerns are handled responsibly.
- Look for poor quality, sloppy stitching, missing security labels, or irregular markings on the apparel.
- Check your online bank statement. Keep a record of purchases and copies of the purchase page and compare them with your bank statement. If there is a discrepancy, the consumer should report it immediately.
Jalen Williams is a trend reporter for Detroit Free Press. Contact him at jawilliams1@freepress.com.

