Check out Starbucks’ first Barista Championship winners
Starbucks held its first Global Barista Championship in Las Vegas, featuring baristas from around the world.
Starbucks is revamping the revised prices for the drinks, the latest in a series of changes under new CEO Brian Niccol.
As of June 24th, the coffee house chain has charged 80 cents for an additional combination of syrup or sauce. Add or replace sauces or syrup with the forehead drink, such as adding vanilla syrup to the mocha or with a classic syrup to any drink. Previously, prices vary depending on the sauce and syrup flavor and drink.
Starbucks is also adding 80 cents per additional chai concentrate, 50 cents per scoop, $1, and non-matachi drink matcha powder. For matcha drinks, the additional scoop matches the pricing of the size. For example, an additional scoop with a Grande Matcha Latte will be charged to the price of the bench.
According to Starbucks spokesman Lori Torgerson, the changes that Bloomberg initially reported are aimed at adding customer value and ensuring consistency.
To make it easier to track additional charges, the company is testing new features in the app that show updated pricing as customers change their orders, rather than revealing the final price at checkout.
Niccol has been working on the recent slump since joining Starbucks in September 2024. The former Chipotle CEO’s “Back to Starbucks” strategy also promotes simplified, improved menus and more comfortable stores.
