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Orangetheory continues to add locations to its growing fitness studio chain.
The hourly training gym, which we describe as a “multivitamin for workouts,” operates nearly 1,300 studios and sees growth opportunities in medium-sized cities and suburban markets, the company said in an email to USA Today.
Orange Theory also pointed to growth opportunities in large markets such as Dallas, Los Angeles and Seattle.
OrangeTheory merged with Self-Esteem Brands in 2024 and is now part of the portfolio of purpose brands, and includes Fitness, Basecamp Fitness and Sumhiit Fitness at any time, along with other fitness and wellness brands.
Here, Orangetheory Fitness is set to open a new location.
Where is Orangetheory opening a new location?
Orangetheory told USA Today that it plans to open new 13-17 studios across the US in 2025, with a focus on markets where the company is seeing ongoing demand.
The company plans to open a location in the next city in 2025.
- Davis, California
- Visalia, California
- Hebron, Kentucky
- Fenway, Massachusetts
- Centerville, Ohio
- Florence, South Carolina
- San Antonio, Texas
- Wood Lake, Virginia
Where is Orangetheory already opening a new location?
According to the company, Orangetheory has opened seven new studios so far this year. here it is:
- Fairfield, California
- West Boynton, Florida
- Carrollton, Georgia
- Gainesville, Georgia
- Grand Rapids, Michigan
- White Lake, Michigan
- West Harlem, New York
Where are the future locations planned for 2026 and beyond?
Orangetheory noted that it is seeing growth opportunities in markets such as Dallas-Fort Worth, Seattle, Baltimore-Washington, DC, Boston Providence and Los Angeles.
The company also said it has signed contracts for three new studios in North Carolina and six new studios in Utah.
