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David’s Bridal is opening up a new bridal retail concept aimed at providing a “high, curated, personalized” experience for brides looking for the perfect wedding dress.
The concept, released last Thursday, shares the name Diamond & Pearl, the name of the popular prince song. According to the company, it appears to offer a “space that seamlessly blends timeless elegance with modern charm.”
“At David, we believe every bride deserves a magical experience and we start the moment she stepped into one of our stores,” Kelly Cook, CEO of David’s Bridal, said in a news release. “We are using diamonds and pearls to take this promise to the next level.”
Where is Diamonds and Pearls?
The first Diamond & Pearls location is currently open to shoppers, booked in Delray Beach, Florida, with a second location to open later this year. The store aims to combine “high-end bridal boutique hospitality with David’s recent technology” and is “designed for a new generation of brides who crave modern styling options, personalization and luxurious ways to shop for dream dresses.
According to David’s Bridal, Diamonds & Pearls Stores features a “thoughtfully edited selection” with about a third of options found in the traditional David bridal store, tailored to “the most trending styles and silhouettes.” The store’s concept is also intended to “revolutionize” the in-store and digital retail experience, the company said.
Another location is set to open later this year, but it’s exactly the place that hasn’t been disclosed yet.
David’s Bridal dealt with the calamity of bankruptcy
The opening of this new concept has been a major problem for retailers in recent years. In April 2023, David’s Bridal filed for bankruptcy and fired more than 9,200 employees. In July 2023, they were able to sell their businesses to asset manager CION Investment Corp in a free transaction, Reuters reported. In 2018, the chain also filed for Chapter 11 bankruptcy protection, but came out the following year.
Contribution: Painted by Amanda Perez. Reuters
Gabe Hauari is a national trending news reporter for USA Today. You can follow him with X @geuna Alternatively, email him at gdhauari@gannett.com.
