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Sprite is trying to drop new flavors.
On May 19, the company announced that it will be launching a new limited edition summer flavor. “Sprite + Tea” is directly exposed to consumer consumption and the virus trends of consumers who soak tea bags in cold sprites for a few minutes before drinking.
“It came from social activities that became viral for consumers who actually put tea bags in their sprites and essentially soaked their tea.
She said the new product will create a “high-sprite consumption experience.”
Schaufelberger said the company hopes consumers will take it proactively, and the brand hopes that it will continue to listen to audience feedback.
“This came from them as the original seed of the idea, and now we’re back to them to some extent to see what they think about it, hopefully exceeding or exceeding their expectations,” Schaufelberger said.
The brand director also revealed that the new products have already gained strong industry recognition and was awarded the FABI Award from the National Restaurant Association Show to celebrate new and creative products.
According to AP Chaney, senior creative director of Sparkling Flavors in North America at Sprite, the concept actually began as an intern research project.
“When it exploded in Tiktok with millions of viewing, it was a gutcheck that we were on the right track,” Cheney said in a statement.
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What does Sprite + Tea taste like?
Sprite says, “What circulates the category is a refreshing sprite’s crispy lemon lime mix with classically refreshing tastes and tea flavors.”
The new sprite, described by Schaufelberger as the “perfect summer drink,” includes the essence of tea, which adds “a taste of tea paying homage to the taste of classic iced tea” and “a very different aroma and consumption experience from the sprites that the company has previously produced.”
“It hits like a sprite while sipping first,” Schaufelberger said. “The taste and carbonation of sprites are known, but in the middle you’ll find this new, unique tea experience.”
The brand said the new flavor will “fine-tune the formula for amber sparkling beverages” after several consumer tests.
How to get a new sprite + tea
The new Sprite + Tea will be available from May 19th to October by both regular and zero sugar varieties of retailers nationwide.
Saman Shafiq is a trending news reporter for USA Today. Contact her at sshafiq @gannett.com and follow her on X and Instagram @saman_shafiq7.
