Executives at Warner Bros Discovery, a huge media conglomerate, had the clear idea of turbocharge the growth of streaming services in 2023. We’ve rebranded the well-known streaming service HBO from Soprano and Game of Thrones to the end, everything from HBO Max to Max.
This move took place because HBO was not the kind of place that “parents would most eagerly drop their children.” Fast forward two years, and on Wednesday, executives from the same company announced new bright ideas. I rebranded the service from Max to HBO Max.
According to Warner Bros Discovery’s president and CEO, or WBD, the move will “accelerate” the platform’s growth.
“Returning the HBO brand to HBO MAX will bring the service further and amplify the uniqueness that subscribers can expect from offering it.
This month, the latest big branding decision from top media companies to raise eyebrows.
Comcast is CNBC, MSNBC, E! It was announced last week that a company called Versant would be owned by a company called Versant, which will move to spin-off the cable network that includes. The name is designed to highlight the diversity of the company, executives explained, choosing “After months of presentations and conversations.”
WBD owns a variety of media businesses, including Warner Bros Movie Studios. DC Comics Franchise. A series of cable networks including CNN News Network and yes, HBO will hit premium shows such as White Lotus and Game of Thrones.
The streaming platform Max, previously known as HBO Max, was launched in 2020 and includes a popular archive series with friends. A film franchise that includes Harry Potter. Just like the HBO show.
WBD has 122.3 million subscribers at the end of March, and is promoting more than 150 million by the end of next year. However, conglomerate stocks have been struggling in recent years, falling 15% since its launch in 2025.