Eerie trends include shoppers buying Halloween decorations in the summer
The “Pinkoween” trends include shoppers at Michael’s, TJ Maxx and other stores, hanging out for Halloween in the summer.
It’s still in the middle of summer, but autumn is here before we know it, and retailers are already preparing for the season.
This includes Spirit Halloween, a pop-up retailer who takes over local storefronts for several months each year. A company store pops up signaling that summer is coming to an end and a creepy season is on the horizon.
The company opened its first pop-up store in the Bay Area in 1983, and was purchased in 1999 by Spencer Gift. More than 1,500 seasonal locations opened throughout the US last year are seasonal, and customers can purchase online annually on the Spirit Halloween website.
The company has yet to announce when stores will open or how many locations they plan to open in 2025, but has decided to make a guess based on when stores opened the previous year.
Let’s take a look early on how Spirit Halloween stores could launch pop-ups this year.
What do you know so far for Spirt Halloweens in 2025?
The company has not spilled an exact date, but the website instructs customers to return to mid-August to find a local Spirit Halloween store.
Additionally, the company announced in June that it is seeking its 50,000 seasonal employees to support more than 1,500 retailers scheduled to open this year.
When do Spirit Halloween stores usually start to start?
In 2024, the retailer held a special grand opening celebration on Thursday, August 1st at its flagship store in Egg Harbor Township, New Jersey. The Spirit Halloween website also suggested that customers return to the site on August 1st to find a local store.
According to multiple reports, the flagship store opened on July 29th in 2023, with other locations opening in the weeks that followed. According to a 2022 news release from the company, its grand opening event took place on July 30th that year. Both of these dates fell on Saturday.
In 2021, the company’s grand opening event took place on July 31st, which was also Saturday.
With all this in mind, our best guess as to when the Flagship Spirit Halloween Store will open in 2025 is Saturday, August 2nd. After that, stores will start to appear all over the country.
Contributor: Mike Snyder, USA Today
Gabe Hauari is a national trending news reporter for USA Today. You can follow him with X @geuna Alternatively, email him at gdhauari@gannett.com.
