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No Brands – Entertainment
The release date for Hailey Beaver’s much-loved skin and makeup brand Lord’s release date has finally been announced.
In an Instagram post, the beauty retailer announced that the brand will arrive on store and online on September 4th. Consumers can expect peptide lip treatments, glass milk and pocket blush to be available at Sephora.
Road initially announced the launch of Sephora in May.
“We are excited to share that our curated collection of skincare and hybrid make roads is coming to Sephora this fall,” the brand previously said. “From day one, our dream has been to bring as many people as possible effective and intentional skin care and beauty essentials.”
“We are very pleased to partner with Sephora to bring the Lord’s world to more people and expand our global community,” the statement added.
Road purchased by the elf
The launch of Rhode at Sephora is about three months after the brand snapped to Elf Beauty for about $1 billion.
At the time, Beaver said the sales were “an incredible opportunity to increase and accelerate our ability to reach more communities with even more innovative products and expand distribution globally.”
Released in 2022, Rhode is extremely popular among Gen Z and Millennials. It gained popularity with its ticutok virus products such as peptide lip treatment, glass milk and blushing in pockets. Rhode products were previously only available through their own website or pop-up stores and were heavily dependent on the influence of Bieber’s social media.
Contribution: Reuters
Saman Shafiq is a trending news reporter for USA Today. Contact her at sshafiq @gannett.com and follow her on X and Instagram @saman_shafiq7.
