Utah proved to have the biggest sweet teeth in 2024. Utah Instacart shoppers purchased 50.7% more Halloween candy than the national average.
Universal Horror Lawn Shed offers year-round horror in Vegas
Unlike Halloween Horror Night, Horror Lawn Shed is Universal’s first horror experience in Las Vegas.
With Halloween just over a month, retailers and customers are raising sweets, including candy corn, larger-than-life chocolate bars and sticky sour trash.
Analyzing candy-containing grocery orders in 2024, Instacart discovered Halloween candy preferences in each state. At the top of the list was Reese’s Peanut Butter Cup, which won the title as America’s favorite Halloween candy. Peanuts M&M and Kitcat were close follow-ups, and Sourpatch Kids, Milky Way and Haribo Gold Bears also made the list.
What is your state’s favorite Halloween candy? Does it match yourself? Please let us know below.
What is your state’s unique favorite candy?
Reese’s Peanut Butter Cup won a national title, but each state also has its own candy quirk. Candy corn appeared to have more control over the Midwest and Southern parts of the country, but the children of the Sourpatch were the most popular in the Northeast. Take a look at the top unique candies in each state, according to Instacart’s Sweet Teeth Research.
This is what states have the biggest sweet teeth. Is that your guess?
According to an Instacart Sweet Tooth study, Utah claimed the most candy crown he purchased in October 2024. Utah Instacart shoppers purchased 50.7% of candy more frequently than the national average. Candy sales were also high in Wyoming, Oregon, Idaho and Nebraska.
On the other end of the stick, the ends of Hawaii, Florida and California had the lowest candy sales through Instacart in October 2024.
How do different states feel about candy corn?
The classic Halloween symbols are also excellent at dividing the masses.
According to an Instacart survey, Mississippi shoppers were unable to get enough candy corn last year, allowing them to buy a whopping 92% more sweet treats than the national average. Nebraska wasn’t that late at 91%.
Conversely, Hawaiian shoppers ordered a volume of candy corn 55% less than the national average, according to an Instacart survey.
What is your favorite Halloween candy?
Do you have sweet teeth or do you prefer salty or sour treats? Let us know your favorite Halloween candies.
Gretacross is a national trend reporter for USA Today. Story ideas? Please email her gcross@usatoday.com.
