How to use the AI rewrite tool
Artificial intelligence can instantly proofread your writing and make suggestions to fine-tune the tone of your message, paper, or presentation.
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Gannett, the parent company of USA Today, fully implements a generator AI engine deep dive for USA today’s audience, targeting over 195 million monthly unique visitors.
DeeperDive uses high-quality content created by USA Today Network reporters and editors to provide readers with clear and timely Genai conversations. The technology was created by Taboola. Gannett was the first US publisher to completely embed the AI-Answer engine.
This step coincides with the company’s commitment to embracing innovation for the benefit of its readers, Gannett Chairman and CEO Michael Reid said in a statement.
“Taboola Partnership gives Deeperdive the opportunity to provide more promises to enrich and empower the communities we serve, as we provide trustworthy and relevant content to our valued audiences,” Reed said.
Because we only source responses from trusted USA Today and USA Today Network Journalism and Content, Deeperdive interacts with our readers to provide a more keen understanding of the topics our users want to know.
Other highlights include more curated ads, Reed said. A deep beta was launched in June to the percentage of readers, expanding after initial performance exceeded expectations.
DeeperDive’s technology spans a variety of coverage areas and answers reader questions about travel, community, sports, political updates and more.
The next phase of collaboration will test AI agents to give readers access to seamless, simple purchasing options tailored to their specific needs and interests, Reed said.
Adam Singolda, CEO and founder of Taboola, called his partnership with Gannett a “one generation” opportunity.
“Deep, we move the industry from pageviews to generic AI conversations, from clicks to transactions rooted in what we see as the most valuable part of the LLM market. LLM refers to large-scale language models like ChatGpt.
“Consumers may use the consumer’s Genai engine to ask questions, but choices that require trust and belief, where to travel with family, which financial steps to take, whether to buy the product – USA Today is where they turn,” added Singolda.
