Trader Joe’s Pastel Tote Trend Has Hit the Bay
The new limited-edition pastel totes are selling out almost as quickly as they’re hitting stores.
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Trader Joe’s has announced the national release date for its newest large canvas tote bag.
The latest addition to the grocer’s coveted tote bag line hits stores this week in all-new styles in lavender and pink.
“The next new bag will be a large canvas bag with lavender handles and a pink logo,” Trader Joe’s spokeswoman Nakia Rohde confirmed to USA TODAY on March 11. Although no release date was set at the time, the tote bags will be available at Trader Joe’s stores nationwide starting Monday, March 23, Rohde said.
“This is a limited time product and availability varies by store,” Rohde wrote in a March 20 email to USA TODAY. “If customers have any questions about product availability, our friendly staff members are stationed at each of our nearby stores and ready to help.”
Trader Joe’s bags have a history of garnering crowds and love from grocery store shoppers. The mini pastel canvas tote bag had people lining up at their local Trader Joe’s as if it were Black Friday 2024, and created the same effect when it was relaunched earlier this month.
The pastel mini canvas tote bag (retail price $2.99) is back in the same colors as last year, including what the company calls delicate pink, baby blue, mint green, and beautiful lavender. Measuring approximately 13 inches long, 11 inches high, and 6 inches wide, the mini bag is perfect for “quick shopping.”
By comparison, this large tote is expected to be the same size as other large totes sold by Trader Joe’s, measuring approximately 20 inches long, 14 inches high and 6 inches wide. The large totes cost $3.99 each, according to the Democrat & Chronicle, part of the USA TODAY Network. Other large tote bags sold at Trader Joe’s had navy blue or green handles.
Contributor: Victoria E. Freile, USA TODAY’s New York Connect Team
Kate Perez covers national trends and breaking news for USA TODAY. You can reach her at kperez@usatodayco.com or X @katecperez_.
