Liquid Death, a brand known for selling canned water like heavy metal bands, has expanded into the energy drink space.
In an email statement, the company said it launched its nationwide sparkling energy in January 2026, calling it “the energy drink line is better.”
According to Liquid Death, the energy drink category was “overboarded using caffeine,” and sparkling energy includes 100 mg of “enex-entry caffeine” levels per can, “compared to coffee.”
“We’ll try to have a sane level of caffeine equal to a cup of coffee. The category looks a bit more caffeine-obsessed,” said Mike Cessario, founder and CEO of Liquid Death, in an interview with the Wall Street Journal, who first reported the move.
The death of the liquid says that its caffeine is “naturally fed from coffee beans,” and its energy drink line does not contain sugar, sucralose, aspartame, or erythritol. The brand says its energy drinks will be sweetened with “a unique blend of stevia and aria loin, which has been shown to maintain blood sugar levels and have the essential B12 and C vitamins.”
What flavors are available for liquid death energy drinks?
According to a Cessario’s LinkedIn post, energy drinks are available in four flavors.
- Tropical fear
- Scary strawberries
- Orange Horror
- Murder mystery
How much does Liquid Death Energy Drinks cost?
The company told USA Today that the prices of drinks differ “based on channel,” but a report from the Wall Street Journal said Liquid Death will be selling energy drinks for around $3 for roughly the same price as its competitors.
How much caffeine do other popular energy drinks contain?
According to the Red Bull website, a 12-ounce can of energy drinks contains 114 mg of caffeine.
Meanwhile, the 16-ounce can of original green monster energy contains about 160 mg of caffeine.
A 16-ounce can of Bang Energy Drink contains about 300 mg of caffeine.
According to Celsius, drinks with a Celsius and Celsius atmosphere contain about 200 mg of caffeine cans, Celsius essentials contain about 270 mg of caffeine, and Celsius on-the-go powder contains about 200 mg of caffeine per packet. Cleisus Hydration Powders contain no caffeine.
Gabe Hauari is a national trending news reporter for USA Today. You can follow him with X @geuna Alternatively, email him at gdhauari@gannett.com.
