It has been reported in Telecommunications Jaguar’s infamous recent brand, with the core pillars of the British automaker’s brand being dumped and redoed, may be on the verge of being thrown out and redoing when Jaguar searches for a new ad agency. The brand’s brand introduced a strange pop art ad with models and cars only, the new Jaguar logo and a polarized type 00 EV concept, along with the end of the “Reaper” Jaguar logo and the entire Sniffy Gentleman’s buyer profile lined with the tweed. The Internet had a field day with a provocative new direction.
Ah, Jaguar has basically pledged to sell new vehicles for two years. (Here in the US, dealers will sell existing inventory until the end of this year.) So it’s a strange time for Jaguar, and it could become a stranger if the company decides to move in yet another new direction.
At the time of this publication, Jaguar and the new ad campaign and brand reboots, Accenture Song, head of the Accenture Song, have not seen the story, so nothing may have changed. (The Jaguar and Accenture songs have a deal that will obviously be executed by 2026.) And while the brand was certainly odd and a serious break from what everyone associates with the Jaguar brand, it achieved its main goal. Think about that. When was your last thought about Jaguar?
Jaguar probably needs to stick in a new direction for now, just because backtracking reinforces the impression that he doesn’t know what it’s doing. And the old Jaguar was clearly not working. Whatever the nostalgia everyone has for the brand and its previous GT and sports cars.
Again, the idea of the future is that the Jaguar sells fewer cars at a higher price, moving from a daily Lexus or Mercedes competitor to something like the Aston Martin Wright. The company is said to be more profitable with lower volumes than higher volumes. It’s become a hot topic on the current brand’s side. This can be enough to fork over 6 digits of a new Jag.
