Thai citizens will now have access to the Sora app, allowing local creators to be among the first to learn about OpenAI’s new AI video tools in Asia. Thailand already has a vibrant creative scene and this launch aims to support more visual storytelling from the region. The app’s rollout also includes Vietnam and Taiwan.
Sora first arrived in the US and Canada in early September, and many local users have already shared clips. According to a social media post from Sora head Bill Peebles, the app has surpassed 1 million downloads in less than five days. He said it reached that milestone faster than ChatGPT, even though it had to invite users to use the app at launch.
People in Thailand can download the app for free on iOS without an invitation code. Currently, usage limits are relatively lenient, but those limits are subject to change.
The app is powered by Sora 2, a video generation model that allows you to create “original” clips, remix existing work, and suggest content through your personal feed. Users can also appear directly in the scene through a feature called Cameo. This feature requires a single check to confirm identity and similarity. This app supports Thai input.
Cameo quickly became a popular feature among early testers as it offered a playful way to interact and connect with friends. “Sora allows me to bring my ideas to life in a way that instantly resonates with my audience. They can see and feel the story unfolding. It also provides a unique platform to share my experiences with a broader community of creators and storytellers in Thailand and around the world, inspiring new forms of connection and creativity,” said Thai creator Udi Milintashinda. With , the creative possibilities feel truly limitless.
To coincide with this release, the app includes character cameos. It allows users to turn almost anything into a reusable character, including pets, drawings, personal items, and original designs created within Sora. After uploading a video of a character, users can assign permissions apart from their personal likeness. You can keep that character private, share it only with your followers, or make it public to everyone on the platform. Once named, the character can appear in future videos.
To celebrate the Halloween season, the app launches with a starter pack that includes classic characters such as Dracula, Frankenstein’s monster, ghosts, witches, and jack-o-lanterns.
The company says it plans to take Sora to Thailand with responsibility in mind. This feed is designed to target the accounts you follow and encourage you to create rather than passively browse. The goal is not to increase screen time, but to generate creative output, the company said.
When using Cameos, users can control their likeness and decide who can use it. Account owners can also remove access or delete videos containing their likeness at any time. Videos created using user cameos created by others will remain visible to users.
Videos created with Sora include a visible animated watermark and an invisible C2PA watermark. Hidden versions can’t be added to content that wasn’t created with Sora, so they can help you see which clips were created on the platform.
For teens, the app enforces a daily limit on the number of generated videos that appear in your feed. Cameo also has stricter rules for this demographic. Safety systems exist and human moderators can review bullying incidents. Parents can use ChatGPT-based controls to adjust feed limits, turn off personalization, and manage direct message settings.
(Photo provided by Maria Sharabayeva)
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