Sidney Sweeney wears a dazzling black dress to the 2025 Met Gala
Sydney Sweeney graced the Met Gala red carpet in a dazzling black dress.
Sidney Sweeney is further reinforcing her position as a leading figure in commercial campaigns.
Less than a year after her controversial American Eagle ad, she launched her own retail line. However, this is more about what’s inside. The “Euphoria” actress, 28, announced a new lingerie company this week titled Syrn (pronounced like “sherin”).
“I was a 6th grade student with DD. I hated the bras I had to wear,” Sweeney, whose voluptuous figure is part of her brand, said in a press release, according to Cosmopolitan. “The first time I bought a cute bra that actually fit, I wore it to pieces.”
“Designing for a variety of body types is a huge part” of the brand, she writes, and the brand’s name is likely inspired by the word for an attractive woman in Greek mythology.
“I wanted to create a place where women can move between different versions of ourselves,” she added in the release. “I love working on cars. I go water skiing. I dress up for red carpets and then go home and snuggle with my dog. I’m not special. Women aren’t special either.”
Sidney Sweeney’s lingerie line launches after Hollywood Signature
The “Euphoria” star was recently photographed climbing the Hollywood sign in California to promote her upcoming lingerie line. Although the billboard is technically publicly owned by the City of Los Angeles, the Hollywood Chamber of Commerce owns the licensing rights. TMZ was first to report the news.
Both the Hollywood Chamber of Commerce and the Hollywood Sign Trust, which manages the maintenance and security of the sign, said neither Sweeney nor her team had requested permission to enter the property or be included in the footage.
In a statement to USA TODAY on Monday, January 26, the Hollywood Chamber of Commerce said the production was “not authorized and we had no prior knowledge of it.” The court is reportedly investigating the incident.
The lingerie line is scheduled to launch at noon ET on January 28th, and arrives at the end of a busy year for Sweeney. The actress has remained booked and busy despite constant buzz about her commercial career, with both the box-office flop Christie and the thriller The Housemaid set to appear in 2025.
An ad for American Eagle jeans, which critics accused of promoting white supremacy by toying with “good genes,” and a campaign for Dr. Scutch soap, which reportedly contained her real bath water, both sparked debate over her frequent use of her celebrity as a branding opportunity.
Contributor: Taijuan Moorman, USA TODAY
