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The Colorado-based internet and television provider is shutting down its streaming service and moving customers to YouTube TV.
Privately held Wow!, a regional broadband provider headquartered in Inglewood, Colorado, has launched Wow! tv+, a streaming service powered by Android TV, will launch in 2020 as an alternative to cable TV and internet distribution services such as YouTube TV, Sling TV, and DirecTV Stream.
But in 2023! has signed an agreement with Google to offer YouTube TV to its customers. Since then, Wow! is enrolling new home video customers to its YouTube TV service and migrating existing tv+ customers from its own streaming platform to YouTube TV. The transition is expected to be completed on or about June 30, 2026.
The move is an example of continued industry consolidation in the cable and streaming TV industry as broadband systems cease delivering TV. Cord Cutter News, which specializes in the streaming industry, reported that “the exit is consistent with broader industry patterns, as cable operators grapple with declining video subscriber numbers, high content licensing costs, equipment maintenance costs and support demands, and prioritize high-speed internet as a more viable long-term focus.”
Why wow! Want to migrate your customers to YouTubeTV?
According to Nielsen, only 21.2% of U.S. households had cable TV installed in January 2026, down from 24.4% a year ago. During this time, streaming TV penetration rose from 42.6% to 47% of households.
oh! tv+ customers integrate YouTube TV with their internet services on one bill and receive new customer discounts when services are bundled. “Most of our customers have seen lower TV prices after moving to YouTube TV,” Andrew Walton, head of communications at Wow!, told USA TODAY.
“The deal with YouTube TV is good for Wow! and good for our customers,” Walton said. “For Wow!, this advances our broadband-first strategy and addresses fundamental changes in the television business, including rising content costs and changes in the way viewers consume content.”
YouTube TV’s basic plan ($67.99 for the first three months, then $82.99 per month) includes more than 100 channels from local and national networks, including ABC, CBS, NBC, ESPN, AMC, TNT, CNN, Fox News, and MS Now.
The company’s remaining existing cable TV subscribers, those who don’t subscribe to Wow! TV+ streaming service – Gradually transitioning to YouTube TV. However, the company has not yet set a completion date for that phase of the transition, Walton said.
oh! serves 20 markets across the United States, primarily in the Midwest and Southeast. The company WideOpenWest, Inc. (Wow!) was acquired and taken private in December 2025 by digital asset management company DigitalBridge Group, Inc. and private equity firm Crestview Partners in a deal valued at approximately $1.5 billion.
Mike Snyder is a national trends news reporter for USA TODAY. You can follow him on Threads, Bluesky, and X, and email him at: mike snyder & @mikegsnider.bsky.social & @mikesnider & msnider@usatoday.com.
