Starbucks cuts 13 drinks from menu during reconstruction
Starbucks will cut 13 drinks from its menu, streamline operations, improve services, and expect more cuts in the coming months.
Straight Arrow News
Starbucks hits Horchata in your hand.
Ice Hor Chatta Oat Milk Shake Espresso, a newcomer in the summer menu at a specialized coffee chain, has been selling at a better pace than ice-shaked espresso drinks since Starbucks began offering it in 2022.
So far, Ice Holchata Oat Milk’s shaking espresso has outpaced the previous new seasonal ice-shake espresso drink launches by 44%, the company says.
The drink is made with Hochata-flavored syrup that marries “a subtle nutty aroma reminiscent of cinnamon, sweet vanilla and the rice milk that makes up traditional holchata,” Starbucks said in a news release.
Starbucks says it has received more than 11.9 million views on Tiktok on content related to espresso shaking with Iceholchata shaking in the last 10 days (May 20th).
Horchata has become a trendy flavor in the US in recent years, but the Mexican version of plant-based drinks is popular here. This drink became popular in ancient Spain. However, it began in North Africa until 2400 BC.
Starbucks isn’t alone in chasing the heat of Hochata. Oreo will be in store on June 9th and will be held in the US at www.oreo.com/unwrapthecollab starting June 2nd, but has collaborated with singer and actress Selena Gomez in the limited edition Hochata flavour of Selena Gomez Oreo Cookie.
Starbucks’ new Holchatta hack
If Horchata forms the habit, Starbucks has new drink recommendations thanks to its “not so secret menu” broadcast channel on Instagram.
It’s a twist on the ice chai latte: order the ice grande chai latte and ask for three pumps of chai, one pump of holchata, cinnamon powder and strawberry cream cold form.
“The ice-shaked espresso combines the flavor of Horchata with the beautiful blonde espresso, and the flavor of Horchata is delicious in matcha latte or Frappuccino,” said Ricky Gonzalez, brand manager at Starbucks, bringing Starbucks a new drink. “There are many ways to enjoy this new flavor.”
Another Starbucks Summer Menu Hit: Strawberry & Cream Cake Pop
Also on Starbucks’ summer menu is the new Strawberry & Cream Cake Pop. It has been the most notable tiktok of any of the chain’s cake pops to date, earning over 6.1 million content views.
“Summer and Starbucks are packed,” Tressy Raberman, Starbucks’ global chief brand head, said in a statement to USA Today. “Our fans are obsessed with the new Ice Ho Chata Oat Milk shaking espresso, which is why we continue to succeed for a platform with as much innovation as possible.
Mike Snyder is a reporter for the trending team at USA Today. You can follow him in the thread, send BlueSky, X with X and send him an email Bliss & @mikegsnider.bsky.social & @mikesnider &msnider@usatoday.com
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