“KPop Demon Hunter” doll released by Mattel
Mattel is turning Netflix’s biggest anime blockbuster, KPop Demon Hunters into a toy, set to launch later this year.
Mattel and Hasbro are banking on the continued popularity of “KPop Demon Hunter” by launching a new toy line based on the popular Netflix animated movie released last summer.
The toy company announced its “KPop Demon Hunter” toy line, which includes American Girl dolls, Polly Pocket, Uno, Monopoly, and Furby characters, at the Nuremberg International Toy Fair in Germany on January 27th.
The toy line arrived six months after the release of KPop Demon Hunters, which quickly became a pop culture phenomenon, striking a chord with many audiences with its stunning animation, heartwarming story, and catchy original music. The film was recently selected for Best Animated Feature at the Critics Choice Awards and nominated for an Oscar for Best Animated Feature and Original Song.
Just in time for a late Christmas gift, Mattel launched the HUNTR/X Rumi, Mila, and Zoe doll series, which quickly sold out during two pre-order windows in November 2025. As of January 27th, the collectible doll remains sold out.
For fans of “KPop Demon Hunter,” or parents of fans, here are some of the new toys.
american girl
Mattel’s KPop Demon Hunters American Girl doll is available for pre-order on the American Girl website and is expected to ship by November 27, 2026. The three main characters from the movie, Rumi, Mila, and Zoe, are available as dolls, each selling for $165. Let’s take a closer look at what each doll includes.
- Rumi– Has lavender hair, brown eyes with shimmering eyeshadow, one silver earring, and wears a distinctive yellow cropped jacket decorated with graphics and pointy shoulder pads, a white crop top, jean shorts, and black boots. The doll also comes with a sungom-inspired sword, a norige tassel charm, and a satin hair tie.
- Mira– She has bright pink hair in high pigtails, brown eyes, custom eyeshadow and earrings, and wears a cropped black graphic T-shirt, black fingerless gloves, a yellow skirt, and black boots. The doll also comes with a Gok-Do inspired curved sword, belt loop charm, and black satin choker necklace.
- zoe– Black hair styled in a low bun with choppy bangs, also brown eyes and glittery eyeshadow, wearing a classic teal leather crop top with a black halter neck, multicolored satin jogger pants, and a black pouch worn on his biceps. The doll also comes with a Shin Cal-inspired knife, yellow tassel charm, gold cuff bracelet, and blue and yellow sneakers.
nerf
In July, Hasbro will be releasing three Nerf toys inspired by Rumi, Mira and Zoe’s swords and knives.
- NERF “KPop Demon Hunters” Zoe’s Spirit Blade, $9.99– The spirit blade held by the group’s cheerful rapper looks like a small dagger.
- NERF “KPop Demon Hunters” Rumi’s Four Tiger Swords, $14.99– The group’s lead singer and demon hunter wields the sword that inspired this 24-inch foam blade.
- NERF “KPop Demon Hunters” Mira’s Curved Moon Sword, $19.99– Mira, the group’s dancer and demon hunter, wields a curved sword that was the inspiration for the 36-inch Foam Sword.
According to a press release, this toy is recommended for children ages 6 and older.
The toys will be available at most major retailers beginning July 15, 2026, according to the release.
fur
Also included in the toy release are the Saja Boys, the demons disguised as a boy band that HUNTR/X inevitably has to fight in the movie.
Hasbro has released the following Furby series:
- Furby Furblets “KPop Demon Hunters” Derpy Tiger, $14.99– A mini Furby inspired by the adorable Derpy Tiger look that helps Rumi coordinate a meeting with lead Sajaboy, Jinwoo.
- FURBY “KPop Demon Hunters” Sajaboy Demon, $14.99– A Furby inspired by Sajaboy’s demonic state.
Both Farbrets have over 45 different sound effects that are activated by pressing the head, heart gem, or mouth. When you press the head, the ears also open, and you can repeat the same action by placing the ears over the eyes.
You can also take the toy with you on the go or hook it to your backpack or purse with the keychain clip.
The toy is aimed at children ages 6 and up and will be available at most major retailers starting July 15, 2026, according to a press release.
Exclusive
Hasbro will also be releasing a special edition Monopoly board game inspired by the movie, priced at $24.99.
The game is aimed at children ages 8 and up and will be available for purchase at most major retailers starting August 1, according to a press release.
More toys inspired by the movie
The HUNTR/X Lightstick, a light-up accessory used to highlight Saja Boys and fan support, will also hit major retailer shelves on July 15th. Light sticks are sold separately.
“K-Pop Demon Hunters” electronic light stick syncs with movie songs while music is playing. The lightstick is popular among Korean fans who support bands and artists, and retails for $14.99.
What is “KPop Demon Hunters”?
KPop Demon Hunters is an animated film directed by Maggie Kang and Chris Appelhans and released on Netflix in June. The movie was a huge hit, depicting the pop girl group HUNNTR/X who fight demons while protecting South Korea from them.
According to a Netflix news release, the film received over 325 million views worldwide in 91 days, making it the most popular film in Netflix history.
The song “Golden” by the film’s lead trio, HUNTR/X, became the longest No. 1 hit on the Billboard Hot 100 by a 21st century girl group. Other songs featured in the film, including “Your Idol” and “Soda Pop” by the film’s antagonists, Saja Boyz, also topped the Billboard 100 in July and August.
Greta Cross is USA TODAY’s national trends reporter. Story ideas? Email her at gcross@usatoday.com.
Julia Gomez is USA TODAY’s trends reporter, covering popular toys, scientific research, natural disasters and trending news. Connect with her on LinkedIn ×Instagram, TikTok: @juliamaigz or email jgomez@hannett.com..
