For Sammy Hagar, the former Van Halen frontman also known for his tequila and spirits lines, there’s more than one way to rock. Recently, he has been credited with independently developing a new line of vitamins and supplements.
Hagar’s Red Rocker Essentials, a new premium line of nutritional supplements developed by Nature’s Lab, is now available on the Red Rocker site as well as in Amazon.com and Walmart stores. The product line includes men’s and women’s multivitamins, as well as energy support powders that promise “frustration-free energy,” elevated mood, and sustained focus.
Hager, 78, says he has long taken multivitamin and amino acid supplements to increase his endurance when touring and performing. “It takes strength and flexibility to do a two-hour show at this age…and I just want to do this for as long as I can for the rest of my life,” he said in an interview with USA TODAY. “But I had no idea what I was doing. I’m just doing it blindly.”
Sammy Hagar collaborates with Nature’s Lab to develop vitamin products
Wayne Gorcek, a huge music fan and founder of Las Vegas-based Nature’s Lab, attended several performances during Hagar’s residency at Dolby Live at Park MGM in Las Vegas in May 2025 and asked to meet. They talked about the need for musicians to get energy without relying on caffeine-based energy drinks and other stimulants.
“The first thing I said to Wayne was, ‘We need energy without that crash,'” said Hager, who visited Nature’s Lab with his wife, Kari. Gorsec then brought Hagar some supplement packs and said, “Take one of these before the show.” “I took it about an hour before the show, and then I felt better. I felt like I was more flexible.”
Although researchers have published conflicting information in recent years about the need for multivitamins and supplements, a 2024 study found that taking a multivitamin can slow age-related cognitive decline by up to two years. Despite studies finding mixed results, some experts suggest that people over 50 may benefit from multivitamins and supplements.
What’s in Sammy Hagar’s new supplement?
Ingredients in Red Rocker Essentials Men’s and Women’s Multivitamins include turmeric (an anti-inflammatory), selenium (a mineral that promotes cardiovascular health), lycopene (an antioxidant that supports heart and prostate health; a men’s vitamin only), and for longevity, vitamin D3 (5,000 IU) and methylated B-complex, which is better absorbed than synthetic vitamins. Gocek says it’s the B vitamins.
Red Rocker Essential Energy Support, a powder mixed with water, contains Methylated B Vitamins and Enfinity Paraxanthine. Enfinity Paraxanthine is a compound that the body naturally converts into caffeine, but is thought to be potentially safer than caffeine for some people. “This is a metabolite of caffeine that breaks down more quickly,” Gorsek says. “It doesn’t have the side effects of caffeine, but it gives you the extra boost your energy (and) spirit needs, giving you a safe, natural energy product without the crashes or side effects.”
“I’m not a huge advocate. I usually start my own companies,” said Hager, who famously sold his tequila brand Cabo Wabo for nearly $100 million before starting Santo Tequila in 2017. “But I thought I couldn’t do this on my own. … Wayne, he’s like my supplement coach.”
Sammy Hagar won’t ‘sit in the middle’
It’s timely for Hagar, whose tour begins in June with return residencies at Park MGM in Las Vegas from March 12-21 and September 18-26. His band includes former Van Halen bassist Michael Anthony, guitarist Joe Satriani, drummer Kenny Aronoff, and keyboardist Greg Phillinganes.
Haggar wants her fans to try the supplement as well. “I want the fans to stick with me,” Hager said. “When I look in the audience now, I see 12- and 14-year-old kids with their parents. And there are people my age in there. … I don’t want to see them sitting in the middle of a show.”
Mike Snyder is a national trends news reporter for USA TODAY. You can follow him on Threads, Bluesky, and X, and email him at: mike snyder & @mikegsnider.bsky.social & @mikesnider & msnider@usatoday.com.
