The Utah-based business has recalled more than 852,000 home fragrance diffusers due to the risk of magnet separation. This can lead to infection, blood poisoning, or other problems if your child ingests a magnet.
Pura Scents Inc. has recalled Pura 4 Smart Home Fragrance Diffusers with removable covers, the company reported to the US Consumer Product Safety Commission.
“The magnets on the inner cover can separate, pose a risk of ingestion to children,” the company said. “When a strong magnet is swallowed, the ingested magnets can be attracted to each other, attract other metal objects, and stay in the digestive system.”
Pura Scents Inc. said that around 851,400 units have been recalled, recalling 1,100 sold in Canada. They were made in China and sold nationwide in the US between August 2023 and May 2025, and sold for around $50 on Pura.com, Amazon.com, Target.com and Scheels.com.
If the magnet is swallowed, the child could potentially suffer from perforation, twisting, or obstruction of the intestine, infection, blood poisoning and death, the company said.
The company has received three reports of magnets detached from the cover, but no injuries have been reported.
Which models are affected?
Pura Scents Inc. said the affected diffusers have the following serial numbers ranges:
- From JX230000001 to JX230801425
- jx240000001 to jx240049959
The Diffusers removable covers have five magnets (three small ones and two larger ones), the company said. The diffuser is approximately 4 inches wide and 4 inches long. The serial number is on the back label above the metal prong.
What if I have a recalled product?
Customers should discard the original removable cover, lock the diffuser out of reach of children and pets, and contact Pura Scents Inc. to get a free replacement front cover.
The company contacts customers directly, but customers can also contact Pura Scents Inc.:
Customers who have issues with recall therapy or who have not been able to get a response from the company about fixes can use this recall complaint form to explain the situation to the CPSC.
Recall no. It’s 25-408.
Saleen Martin is a reporter for the USA Today Now team. She is from Norfolk, Virginia – 757. Email her to sdmartin@usatoday.com.
