Priority Gold is a Dallas-based precious metals dealer that helps investors purchase physical gold and silver for direct ownership or retirement accounts. The company focuses on guiding customers through the purchasing process, including precious metals IRA rollovers and diversification strategies.
Pricing, fees, and service models vary widely across the precious metals industry, so understanding how a dealer operates, from cost transparency to customer support, is an important first step. In this review, we explain how Priority Gold works, what it costs, what customers can expect, and how the company compares to other precious metals companies.
Priority Gold Overview
Priority Gold sells gold coins, silver coins, and bars to investors interested in diversifying their portfolios and saving for retirement. Like most dealers in the industry, the company does not manage retirement accounts or directly store metals. Instead, Priority Gold works with third-party custodians that manage self-directed IRAs and IRS-approved custodians that store metals.
The company primarily serves retirement investors, particularly those who roll over funds from traditional IRAs or 401(k)s into physical precious metals. We also cater to first-time buyers and investors who purchase directly outside of a retirement account. Priority Gold emphasizes education and one-on-one guidance, with experts helping customers understand IRA rules, pricing structures, and purchase options before completing a transaction.
Priority Gold Products and Services
Priority Gold’s services are centered around two purchasing channels: direct delivery of physical metals and self-directed precious metals IRAs. We offer physical gold, silver, platinum and palladium in the form of bullion coins and bars. Customers can purchase metals for direct ownership and have them delivered to their home, or they can purchase metals through a self-directed precious metals IRA.
When purchased with an IRA, the metal must be stored in an approved storage location and meet IRS purity standards, including:
- gold: 99.5%
- silver: 99.9%
- american gold eagle: 91.67%
Priority Gold helps coordinate this process by working with third-party custodians that manage retirement accounts and custodians that provide secure storage.
In addition to facilitating purchases, Priority Gold provides consulting to help customers understand precious metals pricing, IRA rollover requirements, and storage options before completing a transaction.
How the Priority Gold process works
Like most precious metals dealers, Priority Gold uses a consultation-based purchasing process rather than an online checkout system. The Priority Gold process typically unfolds as follows:
- Contact an expert. A Priority Gold representative will understand your goals, provide costs, and answer any questions you may have.
- Set up your account and deposit funds. Priority Gold helps you open an account on your own and transfer money from your existing 401(k) or traditional IRA.
- Choose your metal. Choose from IRS-approved gold, silver, platinum, and palladium products.
- Place metal storage. Your purchase will be shipped to an insured, IRS approved storage location.
Priority Gold fees and pricing considerations
It is standard for dealers to add a markup to the spot price (current market rate) of a particular metal. Priority Gold markups vary by product and must be inquired. During your call, ask about first-year fee waivers if you plan to invest $50,000 or more.
In addition to dealer markups, IRA customers must pay storage fees and storage fees.
Based on publicly available information, they typically include:
- $50 for initial account setup
- Maintenance fee is $125 per year
- $100-$175 per year for secure storage
Hint: Ask for a written breakdown of total costs, spot price comparisons, repurchase terms, recurring fees, etc. Even small fees can reduce your revenue over time.
Priority Gold reputation and customer experience
Priority Gold has an A+ rating from the Better Business Bureau (BBB) and a AAA rating from the Business Consumer Alliance. It maintains an average of 4.7 stars on Trustpilot, with many reviewers noting its responsive service and easy sign-up process.
However, not all feedback is positive. Some customers cite billing concerns and difficulty resolving issues. Although such complaints are less common, they are still worth considering.
Advantages and disadvantages of Priority Gold
Before choosing Priority Gold, consider the following advantages and disadvantages:
Strong Points
- Secure shipping (direct purchases) and fast processing (IRA purchases)
- Hands-on assistance with IRA rollover and account setup
- Wide selection of metals
Cons
- No online pricing
- Waiving the first year fee may require a significant investment
- Some reviewers report overcharging
Compare Priority Gold to its competitors
Most precious metals dealers sell similar bullion products and use third-party custodians (to manage your investment accounts) and custodians (to store your metals). Therefore, the decision often comes down to fees, minimum amounts, and the level of support you are happy with. Compare at least three companies and request written price disclosure.
Here’s how Priority Gold compares to other well-known dealers.
conclusion
Priority Gold is focused on helping retirement investors purchase physical gold and silver through self-directed IRAs or direct purchases. The company emphasizes one-on-one guidance and rollover support, which may be attractive to first-time metals investors who need help navigating the process.
However, like most dealers in the industry, prices are not published online and the total cost may vary depending on the metal selected and investment size. Comparing multiple dealers, requesting written fee disclosures, and checking repurchase policies can help you make a more informed decision.
Please refer to the map below to compare nearby precious metal purchasing companies and request information from multiple companies before considering.
Priority Gold FAQs
Does Priority Gold offer a Gold IRA?
Yes, Priority Gold offers Gold IRAs. If you already have a 401(k) or traditional IRA, the company can help you move those funds into a self-directed precious metals account.
How does Priority Gold make money?
Like most precious metals dealers, Priority Gold makes money by selling metals at prices above the current spot price. This markup covers the company’s operating costs and profit margins.
Does Priority Gold guarantee a return on investment?
No, it’s not. As the prices of gold and silver go up and down, there is always the possibility that your Priority Gold investment could lose value.
