Netflix raises monthly subscription fees for members

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Want to watch “Bridgerton,” “Virgin River,” and all the other movies and TV shows on Netflix? Be prepared to pay a little more.

The streaming giant announced its first price increase for U.S. subscribers since January 2025, the day after Netflix aired the MLB season opener between the New York Yankees and the San Francisco Giants.

Netflix is ​​increasing the monthly price for ad-supported slots by $1 to $8.99 per month, according to plans and pricing listed on the streamer’s online help center. Ad-free plans will increase by $2 per month.

Netflix currently has more than 325 million paid members worldwide, the company announced in January. A month ago, Netflix scrapped its plans to buy Warner Bros. Discovery after the company refused to accept Paramount Skydance’s bid.

Still, the streamer is on a roll, winning three Oscars for “Frankenstein” and two Oscars for “KPop Demon Hunter” at the Academy Awards earlier this month. Netflix also recently announced a sequel to the anime KPop Demon Hunters.

Netflix to raise prices

New monthly rates will apply to new Netflix members starting March 26th. In the coming weeks, current members will receive an email notification one month before the new rates take effect, Netflix said in a statement. (The exact timing will vary depending on the particular member’s billing cycle.)

Netflix’s subscription tiers, monthly fees, and features are as follows:

  • Standard tier with ads: Price increases from $7.99 to $8.99. (Watch in HD, with most movies, TV shows, and games available. Watch and download on two supported devices at once.)
  • Standard ad-free slots: Increased from $17.99 to $19.99 per month. (Watch unlimited ad-free movies, TV shows, and games in HD. Watch and download on two supported devices at once. You also have the option to add one member who doesn’t live with you.)
  • premium tier: $26.99 per month, up from $22.99. (Watch in 4K + HDR, ad-free and unlimited movies, TV shows, and games with spatial audio. Watch on 4 supported devices and download on 6 at once. Optionally add up to 2 additional members who don’t live in your household.)

Adding a non-family member to your plan also costs $1 more. Adding additional members to an ad-supported plan costs $7.99, and adding members to any other plan costs $9.99.

Netflix says recent and upcoming movies, shows and events include “BTS: Comeback Concert” and the documentary “BTS: The Return” (March 27). “Apex” (April 24) starring Charlize Theron. New film adaptation of “The Chronicles of Narnia” (December). and Season 2 of “Avatar: The Last Airbender” (scheduled for release later this year). There are also sporting events such as WWE and the upcoming Tyson Fury vs. Arslanbek Makhmudov boxing match (April 11). Netflix will also air the MLB Home Run Derby on July 13th, followed by the “Field of Dreams” game on August 13th.

Netflix said in a statement to USA TODAY: “We know our members have never had more choices in entertainment, and we are committed to providing an experience that meets and exceeds their expectations.”

Contributor: Gabe Lacques, USA TODAY

Mike Snyder is a national trends news reporter for USA TODAY. You can follow him on Threads, Bluesky, and X, and email him at: mike snyder & @mikegsnider.bsky.social & @mikesnider & msnider@usatoday.com.

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