National Bagel Day 2026 will feature great deals and giveaways at Panera and Einstein Bros.

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We may not agree on what is the best bagel or what goes best with a bagel, but we can all agree that bagels are great, right?

National Bagel Day, Thursday, January 15th, is a day to celebrate a truly classic food that originated in the 13th century and migrated to the United States in the 19th century. According to National Geographic, the name comes from the Polish word “bajgiel,” which means ring-shaped bread, and the Yiddish word “beygal.”

According to a December survey of 1,000 people for Einstein Bros. Bagels’ 2026 State of Bagels report, the top five most popular bagel flavors in the U.S. are Plain (No. 1), Asiago (No. 2), Everything (No. 3), Six Cheese (No. 4) and Cheddar Jalapeño (No. 5). According to our survey, what are your favorite schmear flavors? Plain Cream Cheese (No. 1), Garden Veggie (No. 2), Honey Almond (No. 3), and Jalapeno Salsa (No. 4).

Whichever you choose, you might find some great deals on National Bagel Day. Here are a few specials, but don’t forget to check out your local bagel shop.

National Bagel Day Sale

  • Bigby Coffee: On National Bagel Day, get bagels and cream cheese for $1 when you purchase a 20-ounce or 24-ounce specialty beverage.
  • Brügger’s bagel: Bruegger’s Rewards members receive a free bagel and cream cheese with any purchase on National Bagel Day. Not a member yet? New members can also enjoy benefits by signing up online. This offer is great at participating stores.
  • Einstein Brothers Bagel: Get a free bagel & schmear with any purchase on January 15th. Just say “National Bagel Day” when ordering your freebie at the bakery.
  • H&H Bagel: Members of the H&H Rewards loyalty program can get a free bagel and spread sandwich on National Bagel Day, Thursday, January 15th. Get rewards when you order online or through the app (scan at checkout in store).

@hhbagels

H&H Rewards members will receive a free spread sandwich in honor of National Bagel Day on January 15th 🥯✨ Redeem online ⬇️ – Download the H&H Bagel app, sign up for H&H Rewards and order a free spread sandwich for pickup or delivery. Discounts are available at checkout. To redeem in store ⬇️ – Download the H&H Bagels app, sign up for H&H Rewards and scan the reward QR code at checkout. This offer is valid only on Thursday, January 15th. Happy National Bagel Day ❤️

♬ Everything magically shines! – Dan Lecoa

  • Panera Bread: On National Bagel Day, when you purchase an Asiago Bagel Stack, you can use the code BOGOSTACK to get a second stack of your choice for free. Panera has added three types of breakfast Asiago bagel stacks, including the Wake Up BLT Asiago Everything Bagel Stack with bacon, scrambled eggs, tomato, arugula, salt and pepper, and cheese Benedict sauce. And there’s a new Jenga-like Stack & Spill game ($7.99) inspired by the look of Asiago Bagel Stacks.

  • Stop by and shop: Through Thursday, January 15th, get a free bagel when you check into your GO Rewards account (no purchase necessary). If you’re not a member, you can sign up in-store (reward limited to one choose-your-own bagel per household).
  • western bagel: The Los Angeles-area chain will have a special sale on Thursday, January 15th, with 12 bagels for $15.

Mike Snyder is a national trends news reporter for USA TODAY. You can follow him on Threads, Bluesky, and X, and email him at: mike snyder & @mikegsnider.bsky.social & @mikesnider & msnider@usatoday.com.

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