Members receive a 400% salary increase

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The Dallas Cowboys weren’t shy about opening their checkbooks, at least when it comes to the roster. Before the 2024 regular season, the team expanded Duck Prescott and Cedee Rum.

It’s the world-renowned Cowboys cheerleaders who are looking at some extra pay this year, up to adjusting for a 400% raise.

It was revealed in the Netflix series “American Lover: Dallas Cowboy Cheerleader.”

“We were asked about our efforts and they wanted to give us a raise,” McElaney said via the Associated Press. “And we ultimately increased by 400%. This is life-changing.”

In 2019, the group fought for an increase in game rates. That was doubled from $200 to $400 at the time. Former member Christine Westbrook took him to Instagram where he revealed some of the wage structure.

“When I was on the team, it was: time for practice at $15 per hour,” she wrote on Instagram story on Saturday, June 21st via US Weekly. She added that members will also get “flat fees” for various other performances.

“Flat fee for appearances – $100 (X# of the year with team),” Westbrook added, noting that if the newcomer makes $100, the second-year veteran makes $200 and more.

Veterans and rookies are on different wage measures, with the former making more money with more experience. The El Paso Times said, “Veterans will see a pay increase from $60 per hour from the reported $15 and will have many appearances from teams outside the game.”

Although the salary has not been revealed, the report shows that veterans earn around $150,000 a year. They received an increase in compensation, but the group still has no health insurance from the team.

Former cheerleader Jada McLean told The New York Times in an interview that she made $15 an hour and $500 per appearance in 2024. This was a long battle for pay raises from cheerleaders citing concerns about dealing with financial stress in recent years.

They are a key element of the game day experience for many teams, giving them a unique position to negotiate. Now that Cowboys cheerleaders have received pay raises, we hope that new deals will provide financial security that previously lacked under the old compensation package.

In December 2024, Forbes named the Cowboys as the most valuable franchise in the $10.1 billion sport. It looks like their cheerleaders are being paid that way now.

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