“Damage control isn’t working,” a TikTok user commented on the interview clip shared by the Wall Street Journal.
Burger King appears to be overshadowed by viral McDonald’s taste test
After McDonald’s CEO Christopher Kempczinski’s Big Arch taste test went viral, other fast food bosses decided to get in on the fun.
McDonald’s CEO Chris Kempczinski can’t take a day off.
In a recent interview with the Wall Street Journal, Kempczinski responded to the widespread backlash he received after eating a McDonald’s Big Arch Burger on camera. In this viral video, a fast food executive takes a bite of a burger before holding it up to the camera. There was immediate criticism online, with some speculating that the CEO might be eating McDonald’s.
“One of my kids called me and said, ‘Dad, you’re all over the internet and it’s not very good,'” Kempczinski said in an interview with WSJ columnist Tim Higgins.
This moment inspired several other fast food executives to add their own burger taste tests to the mix.
Now the internet is losing it again, this time with a taste test of McNuggets.
In a video interview published by the Journal on April 6, Kempczinski talks about his viral moment and takes another bite of McDonald’s chicken nuggets in front of the camera.
In the video, which has been viewed more than 332,000 times on TikTok as of April 8, Kempczinski bites into about half of a McNugget and prefaces it by saying, “I’m looking forward to eating something delicious.”
Social media slams McDonald’s CEO again
In the footage of Kempczinski responding to the camera’s request for food, the executive and Higgins can be seen eating several McNuggets.
“The nugget bite was worse than the hamburger bite,” one Instagram user commented on the video shared by WSJ. “Will I ever see him again?” said another Instagram user.
I feel the same way about TikTok.
“This is painful to watch,” a TikTok user commented on the WSJ video. “Damage control isn’t working,” someone else chimed in.
Contributor: Kate Perez, USA TODAY
Greta Cross is USA TODAY’s national trends reporter. Story ideas? Email her at gcross@usatoday.com.
