The legendary Italian automaker has confirmed to USA TODAY that it no longer has plans to produce battery electric vehicles by 2030.
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- Lamborghini is shifting its focus from fully electric cars to plug-in hybrids.
- The company cited slowing demand for battery electric vehicles in the luxury sports car market.
- The next-generation Urus, which will be released in 2029, will be a plug-in hybrid rather than a fully electric vehicle.
Lamborghini will abandon plans to develop a fully electric car by the end of 2010 in favor of hybrid vehicle development.
The Italian automaker, a subsidiary of Volkswagen, confirmed to USA TODAY that it will not follow through with its plan to produce battery electric vehicles by 2030 due to declining demand in the United States.
“The original roadmap envisaged introducing a fully electric Urus by the end of 2010, followed by a fourth fully electric model line,” the company said in a statement. “However, after extensive analysis and ongoing dialogue with dealers and customers, it has become clear that the pace of adoption of pure BEV vehicles has slowed significantly, particularly in the premium supersport segment where demand remains very limited.”
“Given these considerations, the product strategy has been refined,” Lamborghini’s statement continued. “We have already announced that the next-generation Urus, scheduled to be released in 2029, will be introduced as a plug-in hybrid. Similarly, the fourth model line will also debut as a plug-in hybrid.”
Why is Lamborghini shifting its focus to hybrids?
“From a technological point of view, Lamborghini is well prepared for full electrification, but the market within this segment is not yet ready for this transition,” Lamborghini said in a statement.
The company said: “Hybrid technology is currently the most appropriate solution for the brand, combining the emotional performance that defines Lamborghini’s DNA with meaningful CO2 reduction.”
Lamborghini said: “While our product roadmap is evolving, our commitment to decarbonization remains the same.”
How many electric cars are sold in the United States?
According to Cox Automotive, automakers sold more than 1.3 million electric vehicles in the U.S. in 2025.
Tesla was the best-selling electric car brand in the United States last year, selling 589,160 plug-in models domestically. Volkswagen, Lamborghini’s parent company, sold 28,513 electric cars in 2025.
Volkswagen’s best-selling EV last year was the ID.4, with sales of 22,373 units in 2025.
How many hybrid cars are sold in the United States?
According to the U.S. Energy Information Administration, 22% of light vehicles sold in the U.S. in 2025 will be hybrids, battery electric vehicles, or plug-in hybrids, up from 20% in 2024.
“Among these categories, hybrid electric vehicles continue to increase their market share, while battery electric vehicles and plug-in hybrid vehicles have declined,” the agency said.
According to the U.S. Department of Transportation’s Bureau of Transportation Statistics, automakers sold 1.6 million hybrid vehicles in 2024, compared to 321,000 plug-in hybrids and 1.2 million fully electric vehicles.
