“KPop Demon Hunter” doll released by Mattel
Mattel is turning Netflix’s biggest anime blockbuster, KPop Demon Hunters into a toy, set to launch later this year.
The Netflix movie “KPop Demon Hunters” has become a huge hit. So it’s no surprise that toys inspired by the protagonist and the members of HUNTR/X are hitting store shelves.
The newly announced toys will be announced several months after the film’s June 2025 release. Since its release, the film has been selected for the Critics’ Choice Award for Best Animated Feature and received two Oscar nominations for Best Animated Feature and Original Song. The song “Golden” also won the Grammy Award for Best Song for Visual Media, as previously reported by USA TODAY.
This is a list of KPop Demon Hunter inspired toys that have been released or will be released.
“KPop Demon Hunter” Lego set
Lego announced on February 4 that it will release a set based on Netflix’s “KPop Demon Hunters” this summer, and will develop more sets for 2027.
The company didn’t say what the first set would look like or how many pieces it would include, but said pre-orders would begin “this spring.” The company released a video of what appears to be Derpy knocking over a flower pot, and said in a news release that the set “brings the beloved supernatural creatures from the film to life.”
“KPop Demon Hunter and LEGO fans will finally be able to combine their passions and immerse themselves in the world of KPop Demon Hunter through LEGO building,” LEGO Senior Vice President Lena Dixen said in a release. “This film is taking the whole world by storm and we couldn’t wait to collaborate with Netflix on it.”
“KPop Demon Hunter” doll
Mattel’s “KPop Demon Hunters” American Girl doll is available for pre-order on the American Girl website and is expected to ship by November 27, 2026. The three main characters from the movie, Rumi, Mila, and Zoe, are available as dolls and retail for $165 each. Let’s take a closer look at what each doll includes.
- Rumi– Has lavender hair, brown eyes with shimmering eyeshadow, one silver earring, and wears a distinctive yellow cropped jacket decorated with graphics and pointy shoulder pads, a white crop top, jean shorts, and black boots. The doll also comes with a sungom-inspired sword, a Norige tassel charm, and a satin hair tie.
- Mira– She has bright pink hair in high pigtails, brown eyes, custom eyeshadow and earrings, and wears a cropped black graphic T-shirt, black fingerless gloves, a yellow skirt, and black boots. The doll also comes with a Gok-Do inspired curved sword, belt loop charm, and black satin choker necklace.
- zoe– Black hair styled in a low bun with choppy bangs, also brown eyes and glittery eyeshadow, wearing a classic teal leather crop top with a black halter neck, multicolored satin jogger pants, and a black pouch worn on his biceps. The doll also comes with a Shin Cal-inspired knife, yellow tassel charm, gold cuff bracelet, and blue and yellow sneakers.
According to the American Girl website, the dolls are expected to ship by November 27th.
In November 2025, Mattel launched a 3-pack of Rumi, Mila, and Zoe dolls, available for pre-order for a post-holiday release. The dolls were sold out during two pre-order periods in November. As of February 11th, the doll remains sold out.
The doll retails for $150 and features the character’s iconic outfit worn during the movie’s song “What it Sounds Like.”
“KPop Demon Hunters” Nerf sword etc.
In July 2026, Hasbro will launch three Nerf toys inspired by the Rumi, Mila, and Zoe swords and knives.
- NERF “KPop Demon Hunters” Zoe’s Spirit Blade, $9.99– The spirit blade held by the group’s cheerful rapper looks like a small dagger.
- NERF “KPop Demon Hunters” Rumi’s Four Tiger Swords, $14.99– The group’s lead singer and demon hunter wields the sword that inspired this 24-inch foam blade.
- NERF “KPop Demon Hunters” Mira’s Curved Moon Sword, $19.99– Mira, the group’s dancer and demon hunter, wields a curved sword that was the inspiration for the 36-inch Foam Sword.
The toy is recommended for children ages 6 and older, according to a news release.
The toys will be available at most major retailers beginning July 15, 2026, according to the release.
“KPop Demon Hunter” Furby products
Hasbro has released the following Furby series:
- Furby Furblets “KPop Demon Hunters” Derpy Tiger, $14.99– A mini Furby inspired by the adorable Derpy Tiger look that helps Rumi coordinate a meeting with lead Sajaboy, Jinwoo.
- FURBY “KPop Demon Hunters” Sajaboy Demon, $14.99– A Furby inspired by Sajaboy’s demonic state.
Both Farbrets have over 45 different sound effects that are activated by pressing the head, heart gem, or mouth. When you press the head, the ears also open, and you can repeat the same action by placing the ears over the eyes.
You can also take the toy with you on the go or hook it to your backpack or purse with the keychain clip.
The toy is aimed at children ages 6 and up and will be available at most major retailers beginning July 15, 2026, according to a news release.
“KPop Demon Hunter” Woobles Crochet Kit
Woobles, the company known for its crochet kits that can be used to create popular Star Trek characters like SpongeBob and Spock, is releasing a kit inspired by Derpy Tiger and Susie.
According to Netflix, the kit is available for pre-order on the Oubre family’s website for $90. This kit is for beginner crocheters and includes yarn, needles, a custom eye to attach to stuffed animals, and a Derpy and Susie-themed crochet hook.
“KPop Demon Hunter” Monopoly Board Game
Hasbro will also be releasing a special edition Monopoly board game inspired by the movie, priced at $24.99.
The game is aimed at children ages 8 and up and will be available at most major retailers starting August 1, according to a news release.
More goods available from “KPop Demon Hunters”
In addition to the toys, the following products will also be available, according to Netflix:
- funko– Rumi, Mila, Zoe, Derpy and Sucy, and Jinu Funko dolls are available for pre-order and retail for $14.99. The doll is scheduled to ship on February 20th. Other Funko products are also available for pre-order, including backpacks, key chains, and character-inspired card holders.
- Amazon– Amazon is selling “KPop Demon Hunters” T-shirts (starting at $19.99, starting at $24.99), pullover hoodies (starting at $43.99), long-sleeve shirts (starting at $30.99), and tank tops (starting at $24.99), available now on the company’s website.
- Bershka– The Spanish clothing retailer has released a clothing line featuring shirts, sweatshirts, and jeans inspired by the movie and its characters.
- gap– Gap sells shirts and hoodies for kids inspired by movies featuring Huntr/x, Derpy Tiger, and Saja Boys.
- old navy– Similarly, Old Navy sells T-shirts for children and adults featuring iconic bands and characters from the movie.
- target– On Target’s website, fans can find shirts, backpacks, friendship bracelets, pajama sets, and more for kids and adults.
- van– This sneaker brand sells high-top, low-top, and slip-on shoes for kids and adults.
- hot topic– Located in malls across the country, this retail chain sells pins, hoodies, shirts, tote bags, jewelry, satin bonnets, and other accessories such as posters and movie soundtrack records.
Details of the movie “KPop Demon Hunters”
KPop Demon Hunters is an animated film directed by Maggie Kang and Chris Appelhans and released on Netflix in June. The movie was a big hit, depicting the pop girl group “HUNTR/X” who fight demons and protect Korea from them.
According to a Netflix news release, the film received over 325 million views worldwide in 91 days, making it the most popular film in Netflix history.
Greta Cross is USA TODAY’s national trends reporter. Story ideas? Email her at gcross@usatoday.com.
Julia Gomez is USA TODAY’s trends reporter, covering popular toys, scientific research, natural disasters and trending news. Connect with her on LinkedIn ×Instagram, TikTok: @juliamaigz or email jgomez@hannett.com.
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