SKIMS’ $48 face wrap sparks debate over its necessity
Kim Kardashian’s shapewear line, SKIMS, launched a $48 face shaper that drew criticism from some cosmetic surgeons.
Kim Kardashian knows how to turn heads, but even she was surprised by the reaction when her shapewear brand Skims released a thong with fake pubic hair.
After previously making a name for itself in the apparel industry with nipple bras and hip-enhancing padded shorts alongside standard outerwear, underwear and sportswear, Skims launched a faux-hair microstring thong this week.
“I’m shocked,” Kardashian told E! News at the Oct. 16 premiere of her new legal drama “All’s Fair.” “It got a lot of attention. We laughed and talked about it all day.”
The reality TV star promoted the G-string to her more than 350 million Instagram followers, writing: “How funny is this? We have different colors and hair. This is insane. Skim, baby.”
The product, which quickly sold out, comes in 12 faux hair and thong color variations, including both straight and curly textures. Currently, customers can join a waiting list on the website to make future purchases.
“With these iconic new panties, you can turn your carpet any color you want!” Skims wrote in an Oct. 15 announcement.
Skims is no stranger to bold, thought-provoking products and has previously caused controversy with its controversial face wrap product line.
The wrap features “collagen threads for ultra-soft support” and is targeted at customers going through elaborate morning undressing routines by keeping the face firm before “pulling” the chin. The campaign received immediate backlash and confusion, with doctors denying its effectiveness.
The company also teamed up with Nike last month to launch its first three major activewear collections and four seasonal collections, featuring pieces designed for everything from strength training and daily training to lounging and running errands.
The campaign, known as NikeSkims, featured Kardashian and athletes Serena Williams, Shakari Richardson, Jordan Childs and Chloe Kim.
Contributor: Taijuan Moorman, USA TODAY
