The internet creates a jingle after Dr Pepper’s viral ad
Social media users are creating jingles for their favorite brands after TikTok went viral after being used in an official Dr Pepper commercial.
Social media users are finding musical inspiration from their favorite brand after a fan-created jingle about Dr Pepper soft drink went viral on social media and was featured in a commercial for the company. Now people are trying to create the next big jingle for brands like Mountain Dew and Chipotle.
Original video sung by TikToker @romeosshow 「ドクターペッパー、バァアアアアビー、それは良い、素晴らしい！ドゥードゥードゥー」” was a short clip posted on December 23rd. Dr. Pepper, which currently has more than 124 million views, took the jingle a step further and made it available for millions to hear in a 15-second commercial that aired during the 2026 College Football Playoff National Championship.
Since then, other social media users and creators across the internet have jumped into the jingle game to get their favorite companies’ attention, like @romeosshow.
Corporate jingles take over TikTok
Ever since the Dr Pepper commercial was released, people have been posting new jingles on social media in hopes of getting a response and success like @romeosshow.
In one TikTok video by user @versesbybreezyy, Chipotle is the main subject of the jingle. In the video, which has more than 9 million views, @versesbybreezyy says, “Hey, hey, hey. Get me some Chipotle. Get a bowl or a burrito. Make it right in front of me. Make the meat your competition.” Treat me like a hand. Know I make it fresh. From the grill to the top, Chipotle is the way to go.”
Chipotle’s TikTok account commented on the video and responded, “dj play that back.”
Other users really followed @romeosshow’s path and stuck to familiar soft drinks for jingle inspiration. A video by user @kiaeliz__ shows a father trying his hand at creating a jingle, with the words: “My dad is jealous of the girl who made the Dr. Pepper jingle and the overnight fortune she made, so I’m here to make my own jingle for Coca-Cola.”
“If it’s not Coca-Cola, it’s not soda,” he soulfully sings in the video, which has racked up 3.5 million likes.
Multiple videos directly credit @romeosshow and Dr Pepper commercials as inspiration. User @millybling04’s video, which has garnered nearly 380,000 likes, tags Romeo in her post and features a jingle for Sprite.
@millybling04 wrote in the video, “SPRITE is great.” “Sprite is good. Sprite on ice. Mixed with lemon and lime, it’s delicious.”
One creator @Languini stacked thousands of racks to create two jingles. One for Mountain Dew and one for Hidden Valley Ranch that says, “The Sauce Boss will find you. Hidden Valley Ranch will guide you. Hot Wings is not without you!”
ONE TODAY’s Saleen Martin contributed reporting.
Kate Perez covers national trends and breaking news for USA TODAY. You can reach her at kperez@usatodayco.com or X @katecperez_.
