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If you’re a burrito and basketball fan, Chipotle has a promotion for you.
The first casual Mexican food chain, announced on Monday, June 2nd, is a new discount running in this year’s NBA Finals between the Indiana Pacers and the Oklahoma City Thunder.
Here’s how a promotion called “Chipotle Instant Freeplays” works:
- Whenever a coaching challenge occurs during the live broadcast of a particular game in the 2025 NBA Finals, @chipotletweets shares X’s posts for a fan “review”.
- Fans are challenged to reveal hidden keywords in their posts.
- The first 5,000 fans text keywords to 888222 will win a free entree.
“It’s rarely fun to see the game halt and the referees review the play once again,” said Chief Brand Head Chris Blunt in a news release. “We want fans to enjoy the entire game, so we offer the opportunity to win free Chipotle during coaches’ challenge reviews.”
NBA Finals 2025 Schedule
The full schedule for this year’s NBA Finals is as follows:
- Game 1: Thursday, June 5th. 8:30pm
- Game 2: Sunday, June 8th. 8pm
- Game 3: Wednesday, June 11th. 8:30pm
- Game 4: Friday, June 13th. 8:30pm
- Game 5 (if necessary): Monday, June 16th. 8:30pm
- Game 6 (if necessary): Thursday, June 19th. 8:30pm
- Game 7 (if necessary): Sunday, June 22nd. 8pm
Chipotle is also giving out more than $1 million in free food this summer
In May, Chipotle announced a new three-month program that will give free burritos to Chipotle Rewards members this summer, over $1 million free burritos.
The program, called “Summer of Extras,” runs between June 1st and August 31st, and is offered to Chipotle Rewards members who choose additional points and exclusive badges to complete up to four milestones per month. Additionally, the program will reward members who complete milestone sweepstakes entries with the opportunity to win a free burrito for a year and a limited edition stainless steel gift card.
According to The Fast Casual Restaurant Chain, Chipotle Rewards members who opt to the program each month during the program will earn the next milestone.
- Milestone 1: After purchasing 1 entre, 50 bonus points, 5 sweepstakes entries, and extra badges.
- Milestone 2: I bought two more entrees, 100 bonus points, 10 sweepstakes entries, and an extra badge.
- Milestone 3: I bought two more entrees, 200 bonus points, 15 sweepstakes entries, and an extra badge.
- Milestone 4: I bought two more entrees, 300 bonus points, 30 sweepstakes entries, and an extra badge.
When reward members opt for “Extra Summer” on their accounts, unlock the seven Visit Streak Challenges above, Chipotle said in a news release, adding, “Milestones will be reset early every month, with more opportunities to earn additional benefits, additional points and additional Chipotle throughout the summer.”
Gabe Hauari is a national trending news reporter for USA Today. You can follow him with X @geuna Alternatively, email him at gdhauari@gannett.com.
