Bad Bunny, here’s where Taylor Swift appeared on Spotify Wrapped 2025
Spotify Wrapped 2025 is here! USA TODAY’s Ralphie Aversa takes a look at some of the chart-topping artists, with reporting from Anna Kaufman.
Bad Bunny has become Spotify’s Global Top Artist for the fourth time.
In the streamer’s much-anticipated year-end report, “Spotify Wrapped,” the company announced that Benito has taken the title of the world’s most streamed artist. Bad Bunny won the most streamed title in 2020, 2021, and 2022, but his record was broken by Taylor Swift in 2023 and 2024.
In statistics shared exclusively with USA TODAY, Spotify revealed that if one person were to listen to all of Bad Bunny’s streams from 2025 in a row, it would take 124,620 years, or more than 1,200 centuries of nonstop music. He has a loyal band of 27 million listeners, and his music is streamed more than 60 million times on the app every day.
The Puerto Rican superstar’s latest project, DeBÍ TiRAR MáS FOToS, was also named one of Spotify’s Global Top Albums of 2025, cementing his place in the streaming stratosphere and serving to silence the chorus of American consumers who balked when the NFL announced him as this year’s Super Bowl halftime performer.
Bad Bunny sings almost entirely in Spanish, a fact that appears to have angered multiple Fox News speakers and President Donald Trump, who has slammed the soccer league for choosing him as its signature singer. His popularity, reflected in the numbers, is undeniable. In particular, the United States was the top streamer of Bad Bunny’s music among non-Spanish speaking markets.
“This is the fourth time we’ve had Bad Bunny as our global artist. This is historic, unprecedented and unlike anything we’ve seen before,” Mia Nygren, general manager of Spotify Latin America, told USA TODAY. “He’s doing this in an unapologetic way about his roots and his Puerto Rican story, so it’s very cool and special and meaningful.”
Bad Bunny sets record in 2025
The Spotify title caps a record-breaking year for Bad Bunny, who made history with his Puerto Rican sojourn and embarked on a world tour. In conjunction, Spotify is going all-in on a campaign to celebrate his new title. Fan events are planned in Paris, Mexico City, Madrid, Puerto Rico and Bogota, and a short film will be released on December 3rd that shows how DeBÍ TiRAR MáS FOToS, which follows Bad Bunny’s Sapo Concho as he travels around the world and spotlights Puerto Rico and its music, will be released.
Nygren gushes about Bad Bunny’s “very loyal” fan base and says that despite all the awards he’s won over the years, this award still means a lot to him.
“This is not what we are giving him. This is what our users and his fans are giving him,” she says. In return, he gave the music industry clear proof that hyperlocal stories can be universal, and that people are still hungry for authenticity, whether it comes across in their native tongue or not.
“I think there’s a big shift happening in the way music is orchestrated,” Nygren says. “Who would have thought that someone[would be so successful]in a familiar environment with such a strong sense of identity from a local perspective, and even in an environment with a different language?
“The way he speaks about meaningful things resonates beyond Puerto Rico because these are universal traits,” she continued.
The moment when Sapo Concho attracts attention
At the center of Spotify’s campaign celebrating Bad Bunny is the Sapo Concho, a kind of MacGuffin for the artist in the form of a crested frog native to Puerto Rico.
On Bad Bunny’s latest album, the endangered and endearing character sends a larger message, but with no historical relevance, the straw hat-wearing Concho appears in a Spotify short film. In this video, produced in collaboration with Stillz and A1 Productions, Frog travels around the world taking photographs (Él no olvidó) and telling the story of the culture that gave rise to the album.
Spotify video celebrating Bad Bunny’s title as World’s Top Artist.
The film shows how Bad Bunny’s “Sapo Concho” travels around the world and “DtMF” puts Puerto Rico and its music in the spotlight.
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Spotify users who enjoy Bad Bunny’s music will also see a small frog animation on their play button.
