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No Brands – Entertainment
Prepare those carts! Haley Beaver skin and makeup brand loads are coming to Sephora this week.
In a post on Instagram on August 15th, the beauty retail giant announced that the brand will be lifted in stores and online on September 4th. Consumers expect branded viral products such as peptide lip treatments, glazing milk and pocket blush to be available at Sephora.
Road initially announced the launch of Sephora in May.
“We are excited to share that our curated collection of skincare and hybrid make roads is coming to Sephora this fall,” the brand previously said. “From day one, our dream was to bring as many people as possible effective and intentional skin care and beauty essentials.”
“We are very pleased to partner with Sephora to bring the Lord’s world to more people and expand our global community,” the statement added.
Sephora’s road products
According to the preview, 16 Rhode products are available at Sephora, including:
- Pocket Brush Buildable Moisturizing Cream Blush
- Peptide lip treatment nutrition aze
- Glazing Milk Ceramide Face Essence
- Peptide lip shape contour lip shaper
- Mini Road Kit is a glass-enclosed skincare essential
- Glazing Mist Moisturizing Face Spray
- Mini Glazing Milk Ceramide Facial Essence
- Barrier butter intensive moisture balm
- Peptide Glazing Liquid Wet Gel Serum
- Barrier Restoration Cream Comfortable Daily Moisturizer
- Pineapple Refresh PGA Daily Cleanser
- Mini Barrier Restoration Cream that Comforts Restores Everyday Moisturizer
- Minipeptide Glazing Liquid Wet Gel Serum
- Mini Barrier Butter Concentrated Moisture Balm
- Mini Pineapple Refresh PGA Daily Cleanser
Elves buy road
The launch of Rhode at Sephora is about three months after the brand snapped to Elf Beauty for about $1 billion.
At the time, Beaver said the sales were “an incredible opportunity to increase and accelerate our ability to reach more communities with even more innovative products and expand distribution globally.”
Released in 2022, Rhode is extremely popular among Gen Z and Millennials. It gained popularity with its ticutok virus products such as peptide lip treatment, glass milk and blushing in pockets. Rhode products were previously only available through their own website or pop-up stores and were heavily dependent on the influence of Bieber’s social media.
Contribution: Reuters
Saman Shafiq is a trending news reporter for USA Today. Contact her at sshafiq @gannett.com and follow her on X and Instagram @saman_shafiq7.
