The cracker barrel returns to its original logo after backlash
The cracker barrel said it’s back to its classic design with a new logo x after the backlash.
The former Cracker Barrel Executive, who helped launch the company in 1969, denounced the controversy over the logo that attracted the public attention of the restaurant chain.
In an interview with Nashville News Channel 5, Charles “Tommy” Lowe said the company’s short-lived new logo was “bland” and “pathetic.”
Country stores and restaurant chains unveiled a new simplified logo on August 19th. The new logo removed the man sitting next to a wooden barrel, featuring the company’s classic gold and brown palette.
Many customers quickly criticized the change and urged a response from President Donald Trump. The company’s stock price hit a few days after its announcement, with the stock price falling nearly $10 in one day.
A week later, Cracker Barrel reversed the course of the decision, saying in a statement to USA Today it would remove its critical new logo and return to the “old timer.”
“They are trying to modernize,” the original cracker barrel executive says.
Lowe told the news outlet that he did not approve the proposed new logo.
“It’s crazy. It’s bland, nothing. It’s pathetic,” he said.
The 93-year-old also said he doesn’t know Julie Massino, CEO of Cracker Barrel. When asked if he thought she knew the story of the brand, he said, “I don’t think so.”
“They are trying to modernize like competition. There’s no competition in the cracker barrel,” he said.
Lowe added: “If they don’t go back to maintaining the country, that won’t work.”
Who was the founder of Cracker Barrel?
Lowe told Nashville News Channel 5 that he helped establish Cracker Barrel in 1969, previously working as the company’s vice president and longtime board member.
According to the company’s filing with the Securities and Exchange Commission, Lowe became a member of the board of directors in 1970 and left the company in 1993.
Dan Yvins, the Cracker Barrel website, bills Bills as the main founder of the company.
According to the website, Evins worked before starting the chain in the family’s gasoline business.
“Evins began to think about everything that would make him feel comfortable when he’s far from home. It’s like candies and homemade jellies, potberry stoves and people who spend time,” the website says. “He thought of simple, honest country food and a store where you can buy someone a valuable gift they actually have.”
Melina Kahn is a national trending reporter for USA Today. She can be contacted at melina.khan@usatoday.com.
