What products would shoppers be willing to stock in 2025?
How long do you have to line up to buy canvas tote bags and love bags? USA TODAY Trend Reporter Greta Cross talks about what shoppers will love in 2025.
Pop Mart, the official distributor of Labubu blind boxes and products, has teamed up with FIFA to celebrate the 2026 World Cup and launch the new Labubu collection.
According to Pop Mart, the Monsters x FIFA series collection will include vinyl stuffed animals, vinyl doll pendant blind boxes, bottle opener refrigerator magnetic blind boxes, and more.
The new soccer-inspired Labubu products will be available online on the PopMart website on Thursday, April 2nd at 10pm ET, and in-store on Friday, April 3rd.
The announcement will be made after Popmart It has been revealed that Love Bu has been realized in live-action and CGI in partnership with Sony Pictures Entertainment. hybrid film.
Popmart also launched the Lovebu x Sanrio Characters series, featuring Lovebu vinyl plush pendants dressed as Sanrio characters Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pochacco, and Pompompurin.
Looking like a monster with big eyes, sharp teeth, and fur, the love bus went viral in 2025, popping up on backpacks, handbags, and other bags, and all over social media. The doll became so popular that every time PopMart restocked it on its website or TikTok shop, it sold out within minutes.
When will Monsters x FIFA series be released?
The new Labubu collection will launch on the PopMart website on Thursday, April 2nd at 10pm ET, and will be available in stores nationwide on Friday, April 3rd.
To find a Pop Mart location near you, use the toy company’s store locator.
How much does Monsters x FIFA Luvv cost?
The Labubu Vinyl Doll Pendant Blind Box, which comes with a plush pendant hanging from a strap and with a zipper pouch, is priced at $32.99, according to a PopMart news release emailed to USA TODAY. A large vinyl plush toy wearing professional game gear and soccer cleats and holding a FIFA World Cup trophy costs $149.99.
Other products in the collection range in price from $12.99 to $29.99.
What is lovebu?
Lovebu is a monster-like doll with a large head, sharp teeth, and prominent eyes. The lovey-dovey keychains that everyone is obsessed with are fur-covered and come in a variety of colors, shapes, and sizes.
Pop Mart sells small love baths, including one shaped like shrimp tempura, one carrying cola products, and one dressed as a pumpkin.
Most Lovebu dolls come in blind boxes. This means the buyer takes the risk and won’t know which Labbu they have until they open the box. Available in various colors and designs.
Some may say this doll is a little scary, but others may find it very adorable.
According to Business Insider, the doll was designed by Hong Kong artist Kasing Lung about 10 years ago.
But the Love Bus is now sold around the world as part of Beijing-based toy maker Popmart’s “The Monsters” series.
Love bath popular with celebrities
Olivia Attwood, Simone Biles, and others participated in the 2025 Love Vogue and contributed to its popularity.
BLACKPINK’s Lisa’s love bath obsession was also documented in a 2024 Vanity Fair interview.
During an interview, the K-Pop star confessed that her “secret obsession” is the Pop Mart Blind Box.
Rihanna and Dua Lipa have also been spotted with the Love Bus, which helped boost the toy’s popularity, Emily Braff, head of licensing for Pop Mart North America, previously told USA TODAY in a statement.
Contributor: Greta Cross, USA TODAY
Julia Gomez is USA TODAY’s trends reporter, covering popular toys, scientific research, natural disasters, holidays, and trending news. Connect with her on LinkedIn ×Instagram, TikTok: @juliamariegz or email jgomez@gannett.com..
