When you choose a flooring company you can trust, you’re more likely to get the quality and customer service you want at a price you can afford.
Empire Today sets itself apart from our competitors with a thorough in-home consultation process that helps you find the flooring that best fits your needs, including your budget.
In this Empire Today flooring review, we discuss product options, pricing, pros, cons, and more to help you decide if Empire is the best choice for your next flooring project.
Would I recommend Empire Flooring?
Empire Today is a reputable flooring provider. Recommended for your flooring project. We carry all types of major flooring materials including carpet, laminate, vinyl, hardwood, and tile. Empire Today’s flooring is high quality and comes with both product and installation warranties.
Unlike its competitors, Empire Today does not publish its prices online. The only way to get a quote is to schedule a free in-home consultation. While you do get VIP service, this has both advantages and disadvantages, as you won’t be able to compare the exact initial cost until you get a quote.
About Empire Today
Empire Today was founded in 1959 and sold protective plastic covers for furniture and floors. Since then, we have evolved into a full-service flooring company that installs carpet, vinyl, laminate, hardwood, and tile floors.
When we added carpet to our product line, we introduced a unique on-site consultation process that provides convenience when purchasing flooring for your home. That process remains a core feature of Empire Today today, but the product line has grown even larger.
Empire Today Pros and Cons
Strong Points
- Convenient in-home consultation
- Remove and dispose of old flooring
- Includes manufacturing warranty
- Interest-free financing available in-house
- Free flooring estimates
- We offer discounts regularly
Cons
- Outsource all installation to a third party
- various customer reviews
- We do not offer third party brands
How does installing Empire Today work?
Empire Today will supply your flooring, schedule a home design consultation, and measure your home for your new flooring.
During your consultation, your Empire representative will bring hundreds of samples based on the type of floor you want, including one of the following:
After an initial consultation and measurements, Empire Today subcontracts all work to a local flooring company. Your designated contractor will install the flooring, and Empire will handle further customer service and warranty claims.
Subcontracting is common for flooring companies of this size, but this can lead to inconsistent customer service and installation quality.
Empire Today installation fees
Empire Today does not post prices online and the only way to get a quote is to schedule an in-home consultation. The company says it offers “all-inclusive pricing” for projects that include flooring, prep work, installation and cleaning.
Material costs aren’t listed online, so we researched recent customer reviews to find out what homeowners were paying. The average cost per square foot is: Between $5 and $15depends on the type of flooring and the level of quality. This cost includes installation and materials costs.
The cost of new flooring in Empire depends on the following factors:
- Type of flooring material to choose
- room size
- room complexity
- Your location can affect labor costs
- Types of flooring that must be removed before installation
- condition of your subfloor
- Add-ons you want to include, such as trim or door saddles
How Empire Today Measures the Floors We Install
At Empire Today, we have a unique consultation process that takes place entirely in your home. An Empire Today representative will come to your home with flooring samples, talk about your home and lifestyle, and help you find the flooring option that’s right for you.
This process allows you to see a variety of colors and styles within your space, making choosing a flooring product less stressful. You can also use Empire’s visualizer tool to see what the floors in your home will look like. Simply upload a photo, select your flooring, and the visualizer will show you what it will look like.
Once you have selected your flooring material, our staff will measure your room and provide you with an estimate.
Do you buy flooring before or after Empire Today measures?
Empire Today is a one-stop shop for flooring materials, so we can help you choose your flooring material all the way through to installation. Empire doesn’t explicitly say it won’t install pre-purchased flooring, but the FAQ on its website suggests that flooring installation always requires materials and labor.
How much does Empire Today measurement cost?
Empire Today’s in-home consultations are free and come with no obligation, making it easy to get pricing information for your flooring projects. Measurement is also included in this process.
Empire Today Review
Empire Today has received positive reviews on multiple sites, including the Better Business Bureau (BBB) and Trustpilot. As of April 2026, these sites have a combined customer review score of 3.26 stars and 4.30 stars, respectively.
Overall, Empire Today’s reviews are positive, but customer complaints, particularly on Yelp and Reddit, suggest that using a third-party installer can cause issues with the quality of work and the customer service you receive after installation.
Customers on these sites seem to like the in-home consultation process and find all the in-house personnel and installers to be professional. Many customers specifically mention the appearance of the flooring, saying it meets and even exceeds their expectations. Some customers rate the turnaround time for installation (sometimes as early as the day after the quote).
Empire Today has poor reviews on Yelp, with just a 1.4-star rating. Customers there have complained about poor installation, including visible gaps around the flooring, and customer service issues that appear to be related to the company’s outsourcing practices. Specifically, as first cited by Empire, some installers were unwilling or unable to perform the work. Please note that this varies by location, so your experience may vary.
Empire Today Alternatives
Empire Today’s many direct competitors operate nationally and outsource installation to local flooring companies. Here are some options: These are considered some of the best flooring installers overall.
If you prefer a company with a wide scope that uses only in-house contractors for installation, you can consider the following options:
Alternatively, you can hire a local flooring company. This company rarely outsources installation work to other companies, so they’re more likely to provide predictable customer service.
Empire Today Ranked by USA TODAY
We rank Empire Today and other flooring companies based on four main categories, including service and offerings, financing and pricing, customer ratings, and product offerings. Within these categories, we use 26 different metrics to create an objective score for each provider. These metrics include:
- Types of flooring offered
- Existence of internal financing
- Assessing whether the quote typically matches the final price
- Manufacturing warranty details
- Providing after-sales customer support
- Is an in-home estimate available?
- Learn more
As part of our customer service and satisfaction ratings, we also looked at dozens of customer reviews across multiple review sites to understand what we do well and what we do poorly compared to our competitors.
FAQ
How does Empire Today compare to local installers?
The biggest difference between Empire Today and local installers is that Empire outsources all installation work to local contractors. With a local installer, you’re more likely to get what you expect based on reviews. For companies that rely on third-party installations, your experience may not match what you read online.
How much does Empire Today flooring cost?
Empire Today does not list prices for its services or products online. The only way to find out pricing is to schedule a free consultation and get a quote. The cost of your project will vary widely depending on the type of flooring you want, the size and layout of the room, and your location.
Is Empire Today flooring worth it?
Empire Today flooring can be worth it, and based on customer reviews, it often seems like it is. Reviews are generally positive, with customers stating how satisfied they are with the quality, appearance, and value. However, reviews are mixed, with some complaining about poor customer service and shoddy installation. Ultimately, its value seems to depend largely on the third-party company assigned to the installation.
How long has Empire Today been in business?
Empire Today was founded in 1959 and has over 60 years of experience in the industry. The company started as a company selling plastic protective covers for flooring and furniture, but quickly added carpet and other flooring options and installation services to its offerings. We now offer a range of flooring services including old floor removal, sub-floor repair and complete installation.
