Duchess Meghan’s ‘As Ever’ brand and Netflix split a year after launch

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Meghan Markle’s lifestyle brand is parting ways with Netflix, representatives of the royal family and the streaming giant confirmed on Friday, March 6th.

The Duchess of Sussex and the streaming giant have teamed up to launch the As Ever brand in 2025, following the release of the Netflix series “With Love, Meghan.”

A spokesperson for As Ever told USA TODAY that the split was made because the brand was ready to stand on its own, and thanked Netflix for its support while hinting at an “exciting year ahead.”

“Meghan’s passion for elevating everyday moments in beautiful and simple ways inspired the creation of the As Ever brand. We are thrilled to play a role in bringing that vision to life,” Netflix said in a statement to USA TODAY. “As always intended, Meghan will continue to grow her brand and move on to the next chapter of her independence. We look forward to celebrating how she continues to bring joy to homes around the world.”

“With Love, Meghan Markle” aired for two seasons in partnership with Netflix and Meghan and Harry.

The couple’s joint media venture, Archewell Productions, announced a multi-year extension of film and television projects with Netflix, including an adaptation of the romance novel “See You at the Lake.”

“I feel inspired by our partners, who work closely with me and the Archewell Productions team to create thoughtful content across genres that resonates around the world and celebrates our shared vision,” Meghan said.

When was As Ever released?

From fruit spreads to sparkling wine, Markle’s As Ever brand promotes the royal couple’s “lifestyle” by offering customers a range of luxury products. As Ever was originally named American Riviera Orchard and launched in April 2024. According to As Ever, the product collection was inspired by “her long-standing love of cooking, entertaining, and being a hostess with ease.” The Duchess of Sussex previously paid homage to her royal husband with her signature candle No. 519. This $64 candle is a subtle reference to the duo’s work. May 19, 2018, wedding, This is her first holiday collection.

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