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Domino’s cooks the look and sound of a new branding created with the help of Grammy-nominated music artists.
The pizza delivery company has added spracier red and blues to the pizza box, and uses black and metallic gold motifs in the pizza box used to deliver handmade bread and Parmesan stuffed pizza. The new, thicker “Domino’s Sun” font spells out tweaks for the company names (“Donmino”) of several spots.
It is also the name of a new jingle created with the help of Hitmaker Shaboozey from “A Bar Song (Tipsy).” “Pizza is not superior to Domino’s food, the one food that brings together everyone, the different people, generations, cultures, etc.” The country rap sense said in a news release. “Being the voice of the most coveted food was a fun challenge.”
When will Domino’s new look unfold?
Domino’s new look will be rolled out in stores, television, social media, Domino’s website and apps over the coming months, the company said.
“Most companies rebrand themselves when they struggle, but after years of growth that goes against the category, this refresh is to continue to be the best version of ourselves,” said Cate Trumbull, executive vice president and global chief marketing officer at Domino, in a news release. “It’s lively, bold, fun. It’s pizza!”
https://www.youtube.com/watch?v=x6fx5gf-e1a
How do Dominoes sell?
According to research firm Emarketer, Domino’s outperforms its competitors in a volatile economy.
After global sales rose about 6% in 2024, Domino’s revenues rose 5% in the first two quarters of 2025, totaling $9.1 billion (US and international), according to the company’s second quarter of 2025.
Can you help me drive sales recently? Domino’s stuffed pizza launched by the company in March 2025.
In April, Domino said they would use the Doordash app to place orders to boost US delivery.
Mike Snyder is a national trending news reporter for USA Today. You can follow him in the thread, send BlueSky, X with X and send him an email Bliss & @mikegsnider.bsky.social & @mikesnider &msnider@usatoday.com
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