Detroit’s Sinora stops building bikes with focus on watches

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  • The last bike stock was sold out in March 2025.
  • Cinola has not ruled out that the bike could return in the future.

Detroit-based Sinora has stopped manufacturing and bicycle sales, which was once the core part of the brand’s products.

The last stock sold out in March 2025, and a representative from Sinora has confirmed it and there are no plans to restock it at this time.

“The Sinora Bike has been part of the brand DNA for many years and has helped us create our marks in the design space,” Sinora said in an email. “At this point, Cinora is working to double its watch assortment,” the company noted its recent partnership with J Dilla Estate, creating a limited edition watch.

When Shinola was founded in Detroit in 2011, the bike was sold for $3,000 and was one of the brand’s core products along with watches and leather products. It then expanded with other products such as headphones and opened the hotel in 2019 in downtown Detroit.

Four years ago, amid the pandemic, Sinora executives told the Detroit Free Press that the company had seen an increase in sales on bikes, and that Sinora had refocused on core products that they had seen the brand’s next decade.

The brand is also continuing to expand its hospitality footprint with the announcement of its second Sinora hotel in downtown Indianapolis.

However, Sinora said she wasn’t completely shutting the bike door.

“You may not have a Sinora bike at the moment, but there are a lot of exciting developments after 2025, so that doesn’t mean they may not come back in the future,” Sinora said in a statement.

Adrienne Roberts: Contact amroberts@freepress.com



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