For the first time in five years, Tex-Mex Chain Chipotle is releasing a new dip called Adobo Ranch.
According to the company, Adobo Ranch is Chipotle’s first new dip since Queso Blanco, released in February 2020. The dip is made from all genuine ingredients.
DIP will be available at all Chipotle locations in the US and Canada starting June 17th. Chipotle’s reward members will be able to try out the free side of Adobo Ranch on June 17, the company said in a news release.
To try DIP for free, customers must register with Chipotle Rewards by 11pm on Monday, June 16th. New Chipotle Rewards members will also get free GUAC.
Here’s what you need to know about the latest release of Chipotle:
What led to the release of DIP?
According to the company, ranch dips and dressings are popular among customers. Ranch dips and dressings have even become more popular seasonings than ketchup, America’s favorite seasoning of 2024.
The company said in a news release that the ranch is a “cultural phenomenon” especially among Gen Z.
When asked why it led to the release of Adobo Ranch, Chipotle’s customers, president and chief brand officer of Chipotle, said they were finding new ways to enjoy the food they eat in the restaurant.
“Adobo Ranch offers guests more ways to customize their meals and explore bold new flavor combinations with authentic ingredients,” Brandt issued a statement on June 9th in USA Today.
What is the dip?
According to Chipotle, the Adobo Ranch tastes give the ranch a “smoky, spicy twist.” Includes adbo peppers, sour cream, herbs and spices.
The company said the sauce would be a good addition to the restaurant’s burritos, bowls, salads, tacos and quesadillas.
In the company’s news release, Chipotle Nevier Pansaky’s vice president of cooking suggested several ways for customers to try dips.
- Soak quesadillas at the Adobo Ranch.
- Soak the salty and lime seasoned tortilla chips at the Adobo Ranch before chewing from the burrito bowl.
How do I get a free dip or guac?
To take advantage of the free dip or guac offers, Chipotle said:
- For the free aspect of Adobo Ranch, Customers must register for Chipotle rewards by 11pm local time on Monday, June 16th and purchase the regular priced entree on June 17th. Valid only on June 17th.
- For free guac, New Chipotle Rewards members must sign up on time and make a minimum purchase of $5. A transaction will expire if it is not used within 7 days of its issuance.
www.chipotle.com/Rewards For more information about Chipotle Rewards, visit www.chipotle.com/free-guac.
A newer dip along the way?
In our research into new dips in the future, they said they are “always exploring new menu innovations.”
Saleen Martin is a reporter for the USA Today Now team. She is from Norfolk, Virginia – 757. Email her to sdmartin@usatoday.com.