Buy now and willing to use it later on holidays, according to research

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According to a new PayPal survey, with the holiday gift buying season approaching, particularly with shoppers getting more worried about rising prices and financial stress, more shoppers are accepting to buy now and pay their subsequent loans. USA Today was the first to view the investigation exclusively.

When the calendar turned to holidays, 60% of participants said they were experiencing more financial stress in a survey by PayPal’s Talker Research.

“Around 80% of shoppers who used or considered BNPL will be available for holiday shopping this year, making it practically a mainstream option at this point,” Michelle Gill, PayPal’s general manager of small business and financial services, told USA Today.

Are you buying now or paying for a later loan?

BNPL offers shoppers the option to pay installment purchases. There is usually no interest, minimal interest, hard credit checks, or no proximity approvals.

Shoppers can use services such as Affirm, Klarna, Afterpay, and Paypal as options to pay when checking out during online purchases. Some credit cards also offer similar options, such as Chase Freedom cards. Depending on the size of the purchase and the company’s product, shoppers can choose the number of payments, how often they will occur, and the fees they are willing to pay. The BNPL model allows shoppers to open multiple loans that open the same provider or different providers at once.

Earlier this year, FICO said it will begin factoring BNPL loans with people’s credit scores starting in fall 2025. Some BNPL providers, such as AFFIRM and Klarna, have reported their activities to the credit department previously reported by USA Today. However, not all BNPL providers need to report their activity. PayPal has not reported BNPL loans to the credit department, Gill said.

Younger generations use BNPL more

The younger generation appears to be the most common adopters of digital BNPL loans, USA Today has previously reported.

According to a June Bank of America report, Z and millennials appear to be using more BNPL, with about 10% of each generation taking advantage of them. This follows a period of three years of slower use after the increasing popularity of the digital BNPL platform.

“For some people, it’s convenient, but perhaps they’re a bit financially stressed, so some people reach out for it,” David Tinsley, senior economist at the Bank of America Institute, previously told USA Today.

BNPL loans help consumers make bigger purchases

Thane Armbruster, 32, 32, of St. Joseph, Missouri, uses a variety of BNPL products to purchase both personal and work items.

Armbruster was able to use the BNPL program, which offered 0% interest, without having to undergo a credit check at the time of purchase. He has paid back four BNPL loans that are not interested in phones, laptops and software, and has BNPL loans for some furniture and another phone.

Three years ago, Armbruster laptops needed repairs and were covered by warranty, but due to supply chain issues, the portion was unavailable for several months. Armbruster needed a laptop. He used the BNPL 0% interest program to buy a $2,000 laptop.

“Buy now and pay later, I could have paid more to get something that follows me where there was no need to be confused or replace it in a short period of time,” he said.

PayPal introduces some new options

PayPal currently has two BNPL options: This is a payment with four options. This will charge you four biweekly payments without interest, monthly payment options for larger payments, and purchase options up to $10,000 for 3 to 24 months.

PayPal introduces two promotions on holidays. Customers will earn 5% cashback on PayPal BNPL purchases from October 6th to the end of the year. PayPal also offers PayPal monthly for in-store purchases. Gill said customers can use that option via the PayPal app. Other BNPL services, such as Klarna and Affirm, also use the app to provide in-store options.

Rachel Barber and Medra Lee contributed to this report. Betty Lin-Fisher is a consumer reporter for USA Today. Contact her at blinfisher @usatoday.com or follow her on X, Facebook, or Instagram @Blinfisher, @Blinfisher.bsky.social.. Sign up for our free daily money newsletter that breaks down complex consumers and financial news. Please subscribe here.

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