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For some beer drinkers, Busch Light Apple is the apple of the eye. Special flavored lagers won’t always be around, but they will soon be back.
The beer, affectionately known as “Bupple” by some fans, will be available nationwide by the end of April in six-pack, 12-pack and other formats.
Anheuser-Busch teased the beer’s return on social network X earlier this year. Since its debut in 2020, Busch Light Apple has been released in limited editions in 2021, 2022, and 2025.
The drink, which hit shelves last year, captured more market share than any other brand in its first month of release (May 2025), selling 1.2 million cases, according to Anheuser-Busch.
“Last year’s return of Busch Light Apple sparked excitement among our fans, and that excitement grew even more when we announced it would be back this year,” Kristin Stowe, director of marketing for Busch Family and Natural Family products at Anheuser-Busch, said in a statement to USA TODAY. “Our fans have made it clear how much they missed that crisp, refreshing apple flavor, so it was an easy decision to bring it back. We’re excited to give them another chance to enjoy the Busch Light Apple they’ve been craving.”
When to get Bush Light Apple and how to win prizes
Busch Light Apple will be in stores by the end of this month in six-packs of 16-ounce cans, 12-packs of 12-ounce cans, 24-packs, 30-packs, and single 25-ounce cans.
The brand also offers prizes including country music memorabilia and the ultimate NASCAR fantasy with a one-day deal sweepstakes in partnership with Trackhouse Racing. Follow Busch Beer on X, Facebook and Instagram for your chance to win.
The brand has once again teamed up with investor Ronald Wayne, Apple’s often forgotten co-founder. He initially held a 10% stake in the company, which he quickly sold for $800, but that stock is now worth hundreds of billions of dollars, according to Fortune magazine.
Last year, as part of a promotion for Busch Light Apple, Wayne shared his Apple experience, saying, “Back then, I wasn’t confident enough to see the opportunity in front of me. This time, I know it’s good to look at it,” Wayne said in a news release at the time. “When Busch Light Apples come out, I won’t hesitate to stock up. This is one opportunity I don’t want to miss.”
He is investing again in Busch Light Apple, saying in a news release, “It’s safe to say this investment has paid off in a big way. I’m excited that Busch Light Apple will be back in 2026 and everyone can get in on the action. This is one investment you can’t go wrong with.”
Mike Snyder is a national trends news reporter for USA TODAY. You can follow him on Threads, Bluesky, and X, and email him at: mike snyder & @mikegsnider.bsky.social & @mikesnider & msnider@usatoday.com.
